Insider spoke with a former Instagram product manager to better understand the platform's decisions.
IGTV, which launched in 2018 with its own separate app, was sunset in 2022 and its app is now defunct.
But Instagram's ethos was its own downfall when it came to rolling out the IGTV product and separate app.
The only other alternative, then, is adding a Twitter-like feed to the main Instagram app.
"It's almost this predetermined life cycle of a social consumer app," Wei said, adding that Facebook has already gone though this phase.
Persons:
Instagram, Eric Wei —, —, Wei, didn't, Oprah, Kevin Systrom, IGTV, We've, Adam Mosseri, Instagram's, Mary
Organizations:
Twitter, Facebook, YouTube, Meta
Locations:
Instagram