It's time to buy spirits stock Brown-Forman , according to Morgan Stanley.
Morgan Stanley's previous underweight call was based on limited visibility around gross margin recovery, the company's full valuation and slower U.S. spirits industry growth.
However, Serotta now expects meaningful upside for the stock.
Agave, which is used to produce tequila, has been a disproportionate headwind to the company's general margins over the last several years, Serotta said.
Serotta also said that, while the company's absolute valuation is "rarely cheap," its relative valuation appears compelling compared to its peers Monster Beverage and Constellation Brands .
Persons:
Brown, Forman, Morgan Stanley, Eric Serotta, Morgan Stanley's, Serotta, — CNBC's Michael Bloom
Organizations:
Monster Beverage, Constellation Brands