Major defense contractors like Raytheon, Boeing and Northrop-Grumman have produced baseball hats, T-shirts and water bottles advertising military-grade weapons like ballistic missiles, rocket-propelled grenades and fighter jets.
Now, Lockheed Martin, the American defense contractor best known as the world’s largest weapons manufacturer, is allowing its brand to be used in the streetwear business.
Through Equity Management Inc, a corporate trademark licensing company in San Diego, Lockheed has been selling its trademark to apparel retailers in both the United States and abroad.
A spokesperson for Lockheed Martin confirmed the collaborations were real but declined to comment further.
The pieces range from $30 for a T-shirt to $115 for a nylon zip-up jacket, and are aimed at young consumers of South Korea’s growing streetwear market, where oversize cuts and bucket hats reign supreme.
Persons:
you’ve, Lockheed Martin
Organizations:
expos, Raytheon, Boeing, Northrop, Grumman, Lockheed, Equity Management Inc, Doojin Corporation
Locations:
San Diego, United States, Seoul, South