Hub Entertainment Research found that 75% of people rated YouTube Premium as a must-have.
The new data comes from Hub Entertainment Research, a 10-year-old market research firm that asked people what their must-haves are in entertainment services and platforms.
Four of the top five are YouTube services, with 75% rating YouTube Premium a must-have.
It's joined in the top five by free YouTube, YouTube TV, and YouTube Music.
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Entertainment Research, Netflix, Spotify, Service, YouTube, Hub Entertainment Research, Business