LONDON — Britain's competition watchdog on Friday issued a statement of objections over Google's ad tech practices, which the regulator provisionally found are impacting competition in the U.K.
In a statement, the Competition and Markets Authority alleged that the U.S. internet search titan "has harmed competition by using its dominance in online display advertising to favour its own ad tech services."
The CMA further noted that Google disadvantages ad technology competitors, preventing them from competing on a "level playing field."
"Many businesses are able to keep their digital content free or cheaper by using online advertising to generate revenue.
The core of this case rests on flawed interpretations of the ad tech sector."
Persons:
Juliette Enser, —, Enser, Dan Taylor, Taylor
Organizations:
Markets Authority, CMA, Google
Locations:
U.S