Sports Illustrated is the latest media company to see its reputation damaged by being less than forthcoming — if not outright dishonest — about who or what is writing its stories at the dawn of the artificial intelligence age. The once-powerful publication said it was firing a company that produced articles for its website written under the byline of authors who apparently don't exist. Earlier this year, experiments with AI went awry at both the Gannett newspaper chain and the CNET technology website. On Monday, the Futurism website reported that Sports Illustrated used stories for product reviews that had authors it could not identify. At the end of each such story is a note that explains technology's role in its production, a spokeswoman said.

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Persons: ”, Tom Rosenstiel, ” Rosenstiel, “, Jeff Jarvis, Drew Ortiz, “ Drew, AdVon, AdVon wasn't, LedeAI, Jarvis, Gannett, Connie Guglielmo, ” Guglielmo, Emma Heegar, ” Buzzfeed, ” ___ David Bauder Organizations: Gannett, CNET, University of Maryland, Arena, Time Inc, “, AdVon Commerce, Sports Illustrated Union, Staff, Associated Press, NBA, Data Locations: Santa Barbara, Calif, Sportradar