UAE-based Emirates has launched a new private jet arm using Embraer Phenom 100EV business planes. Emirates hopes its new strategy will lure in more high-paying customers as private aviation booms. The demand for private aviation continues to hold strong post-pandemic, particularly in the Middle East where business travel has rebounded quicker than in other regions. On Wednesday, the carrier introduced a brand new on-demand charter service that will ferry elite customers from Dubai to cities in the Gulf region using a fleet of Embraer Phenom 100EV twin-engine private jets. "While it would give operators such as us stiff competition, business travel trends in the UAE still lean towards larger groups of ten travelers or more," she continued.

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Persons: —, Thomas Pallini, Jordan Organizations: Emirates, Embraer Phenom, Embraer, Dubai World, Dubai International, Emirates Executive, Emirates Flight Training, Airbus, Gulf Wings, Gulf News Locations: UAE, Dubai, Emirates, Kingdom of Saudi Arabia, Bahrain, Kuwait, Oman, DWC