Living a soft life has inspired other buzzy campaigns like #quietluxury — buying simplistic, good-quality items with a high price tag, including clothing and home décor — and most recently soft hiking.
Soft hiking.'"
They eventually amassed thousands of followers, and now the term soft hiking has 10 billion views on the app.
"Soft hiking is being soft with yourself, so it's not necessarily about walking for less time or [going] on a softer route," Hird says.
Here's what the dynamic duo suggests doing on a soft hike to truly enjoy the journey.
Persons:
Lucy Hird, Emily Thornton, Thornton, Hird
Organizations:
CNBC
Locations:
Manchester