Prepare to be hounded with appointment reminders by phone. But now, medical practices are flooding patients with reminders of upcoming appointments — and warnings of cancellation penalties. The financial pressure for medical practices to keep patients from ghosting them is a major factor. But the notifications are getting worse because new software systems enabled medical providers to send automated messages to patients. The more reminders providers send, Kharraz said, the more patients tune them out.

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Persons: ”, Oliver Kharraz, ” ZocDoc, Kharraz, “, Ron Holder, “ We’ve, Emily Kagan Trenchard, Northwell, ZocDoc Organizations: New, New York CNN, Medical Group Management Locations: New York