Meta is sharing new advice for creators on Threads about engaging content and how often to post. We spoke with Meta's head of Threads about what the platform is advising creators to do on the app. If there's one takeaway that Dalton Smith has for creators using Threads, it's that they should remember it's "a real-time conversation app." Advertisement"Most of the content will be distributed in just a few hours over the course of the day," Dalton Smith told BI. Here are five takeaways from BI's conversation with Meta's Emily Dalton Smith:

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Persons: —, here's, Katie Notopoulos, Adam Mosseri —, Mosseri, Emily Dalton Smith, Dalton Smith Organizations: Service, Meta