AdvertisementFrom former first lady Michelle Obama to supermodel Bella Hadid, celebrities are piling into the soda business. Poppi and Olipop, two of the most popular prebiotic soda brands, have exploded in popularity since 2020. Just as social media helped celebrity makeup lines sell, Falorni said their drink brands have the same potential. When it comes to celebrity beauty and wellness brands, Contois said people usually hope there's a "magical elixir" that will elevate their own life. Famous booze-free beverage founders could also follow the well-trodden path of celebs creating alcoholic drink brands and then selling them for a lot of cash.

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Persons: —, Michelle Obama, Bella Hadid, Emily Contois, Contois, Poppi, influencers, Filippo Falorni, Falorni, Blake Lively, Betty Buzz, Katy Perry, Obama, Citi's Falorni, George Clooney's, Ryan Reynolds Organizations: Service, Pepsi, Citi, Tulsa University, YouTube, Obama, Cola, PepsiCo, Diageo