DIRS.INFO The most relevant business & tech news

☆ Paralyzed by Choice: the Golden Age of Online Shopping Is Over
▼ + stars: | 2024-11-04 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +13 min

Online shopping, which the US Census Bureau estimates accounts for roughly 16% of all retail sales, theoretically makes it easier to find exactly what we are looking for. AdvertisementThe golden age of comparison shopping isn't so golden after all. Ursu has studied two factors in shopping: search costs and search fatigue. Ursu guessed that the most exhausting stage of shopping is comparison shopping — when people pore over minuscule details between products to find the best one. Related storiesIf people abandon their shopping carts because they get overwhelmed by search fatigue, it can come back to bite retailers.

Persons: We'd, It's, Barry Schwartz, Jason Goldberg, Publicis, they've, Marsh, Samantha Kleinberg, you've, moisturizer, New York University's Leonard N, Ursu, Qianyun Zhang, Elisabeth Honka, lockdowns, Lauren Ralph Lauren, Goldberg, Rufus Organizations: Ikea, Amazon, Accenture, Swarthmore College, Walmart, Shoppers, Lehigh University, Stevens Institute of Technology, Cognitive, New York, Stern School of Business, Google Locations: New, Netherlands, Wayfair

☆ Gen Z Women Are Getting Into Personal Finance Tips to Invest and Save
▼ + stars: | 2024-08-12 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +13 min

These women talk openly about being rich and wanting to help other women become rich too. She also launched a platform called Treasury, which says it has helped women invest over $80 million in the stock market. "I couldn't really find anyone who was teaching money the way that I wanted to learn it," Sacks said. And it's probably getting really smart about how you save money, taking the money that you are saving and investing it and building wealth." Young women, on the other hand, are turning to more tried-and-true tactics.

Persons: Dave Ramsey, Tori Dunlap, It's, Dunlap, Dow Jones, Simran Kaur, Rachel Rodgers, Z, Kaur, Zers, Haley Sacks, Sacks, Cartier, Kylie Jenner, Suze Orman, it's, they're, Rita Soledad Fernández Paulino, Leah Sheppard, Gen Zers, —, Rita Soledad Fernández Paulino Sacks, Kyla Scanlon, Scanlon, aren't, Fernández Paulino, weren't Organizations: Economic, Institute, Washington State, Carson College of Business, GameStop, Fidelity Investments, Federal Reserve's Survey, Consumer Finances Locations: Tacoma , Washington, Dunlap, Instagram, Zealand, York, California

☆ TikTok Is About to Become Even More Powerful Thanks to Millennials
▼ + stars: | 2024-05-23 | by ( Emilie Friedlander | ) www.businessinsider.com time to read: +14 min

"I have friends that say that TikTok Shop has ruined the app," Casey Lewis, a trends researcher, said. "It can be good — especially as TikTok moves to TikTok Shop — if they're able to capitalize on this shift and sell products more effectively to older users." Just because something is going viral on TikTok doesn't necessarily mean Gen Z is behind it. The same could be said of Gen Z, which would explain the generations' shared fascination with a time before smartphones and round-the-clock news. The Gen Z users I spoke with didn't seem particularly concerned about an influx of olds.

Persons: Keara Sullivan, Zers, Rushmore, Sullivan, Ryan Broderick, Adam Bumas, Broderick, TikTok, —, Cory Doctorow, it's, Kevin Munger, Doctorow, Casey Lewis, Lewis hasn't, Gen Zers, Jonathan Gelfond, Taylor Lorenz, Lorenz, Munger, Gen Z, Lewis, Stanley, Alpha, Zers —, Gen Alpha, hasn't, millennials, Jason Parham, Leslie Horn Petersen, she's, Gen, didn't, I've, Emilie Friedlander Organizations: New, Pew Research Center, Facebook, Senate, Microsoft, Penn State, Little League, Business, QVC, UC Santa Barbara, The Washington Post, YouTube Locations: New York, tfym, millennials, Brooklyn, Philadelphia

Search resuls for: "Emilie Friedlander"

3 mentions found