Image-generating technology from firms like Midjourney and Stable Diffusion have threatened Adobe's customer base of creative professionals who use its tools like Photoshop.
The new generation of tools announced on Tuesday will include a feature called "Generative Match".
Like Adobe's earlier tool, it will allow users to generate an image from a few words of text.
"Some amount of photography is going to move to virtual photography, where you're generating from whole cloth.
Adobe on Tuesday also rolled out tools that generate vector graphics, which can easily be resized and are commonly used for logos and product labels, as well as tools for generating templates for brochures and other items.
Persons:
Dado Ruvic, Ely Greenfield, Greenfield, Stephen Nellis, Sonali Paul
Organizations:
REUTERS, Adobe, Reuters, Thomson
Locations:
San Jose , California, San Francisco