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“Since everyone’s obsessed with Swedish candy in New York, let’s go to Bon Bon!” creator Beca Michie said, standing outside the pink awning of Bon Bon Swedish Candy. Welcome to the Swedish gummies craze that has swept the U.S. Bon BonThe platform is alive with videos of people displaying their colorful Swedish candy hauls. “This highly anticipated Swedish candy shop is finally open in the West Village,” creator Becca Schneider said about Lil Sweet Treat. Bon Bon, which opened in 2017, now has four locations that stay open until midnight, as well as a booming website. Courtesy Elly RossAside from TikTok, candy experts said there could be another reason gummies are having a moment -- increased cacao prices.
Persons: let’s, Bon, Beca Michie, Bon Bon, Becca Schneider, Lil Sweet Treat, Leo Schaltz, ” Schaltz, Schaltz, Bon Bon's, Selim Adira, Robert Persson, Bon Bon Schaltz, , TikTok, ” Elly Ross, Elly Ross, they’re, haven’t, , Lil Sweet, Sweet Treat, ” Ross, Issy Victoriano, Ross, I’ve, David Branch, “ It’s Organizations: Brooklyn, Wells, Food Institute, Commodities Locations: Brooklyn , New York, Swedish, United States, New York, Bon, Bon Bon Swedish, West, U.S, Sweden, American, , Germany, Spain
Read previewThis as-told-to essay is based on a conversation with Elly Ross, a head of product at an e-commerce company who is starting her own candy shop, "lil sweet treat." I was going on a walk to lunch one day and I passed by the unit that is now "lil sweet treat" — and I immediately knew that this was the spot for the candy shop. Product management skills in the candy shop worldA lot of the skills that I cultivated as a PM have been so helpful in building "lil sweet treat." When you buy this large amount of candy, you have to transfer that candy from one of the candy store bags into another vessel at home. Every time that your shopper reaches for a sweet treat, they see the "lil sweet treat" branding associate that sweet treat with "lil sweet treat."
Persons: , Elly Ross, It's, I've, it's, we've, they're, I'm Organizations: Service, Business, Google, Blackstone Group, Apple, Microsoft, Big Tech Locations: Swedish, New York, Germany, New York City
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