In 2013, Birkenstock Group was formed out of a loose association of family companies, creating a corporation with three divisions. Oliver Reichert became CEO, meaning that, for the first time, the company was no longer run by a Birkenstock family member. Ellen Emmerentze Jervell for The Wall Street Journal

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Persons: Oliver Reichert, Ellen Emmerentze Jervell Organizations: Birkenstock, Wall Street