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☆ Elon Musk's former trust and safety chief at X says Musk had 'more emotion behind his decisions' than she expected
▼ + stars: | 2023-10-21 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +5 min

A former exec at X, previously Twitter, says Elon Musk was at times more impulsive than she expected. Ella Irwin told NBC News there was "more emotion behind his decisions" than she anticipated. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementA former exec at X, previously known as Twitter, says there was at least one element of working with owner Elon Musk that surprised her. AdvertisementAdvertisementWhen asked to give X CEO Linda Yaccarino advice about working with Musk, Yoel Roth, Irwin's predecessor, said, "You should be worried.

Persons: Elon Musk, Ella Irwin, Grimes, —, Musk, Irwin, Musk Irwin isn't, Linda Yaccarino, Yoel Roth, Irwin's, Roth, he's, Esther Crawford, Musk's, Crawford, Walter Isaacson, Ron DeSantis, Isaacson, Jekyll, Mr, Hyde, Elon, Martin Eberhard Organizations: NBC News, Service, Twitter, SpaceX, The Boring Company

☆ Ella Irwin says working at X was ‘the hardest experience’ of her career
▼ + stars: | 2023-10-20 | by ( Ben Goggin | ) www.cnbc.com time to read: +11 min

"It absolutely was the hardest experience that I've gone through in my career," Irwin, 48, said. Adding clarity to her sudden departure from the company, Irwin said that she resigned because it had become clear to her that "there was no longer alignment" between the company and her "nonnegotiable principles." Shortly after Irwin re-joined the company, Musk published a series of incendiary anti-LGBTQ posts to X. "I don't want to have a negative experience every time I log into Twitter," Irwin said about the idea. Irwin wouldn't divulge which companies, but asked if she would ever return to X, Irwin was taken aback.

Persons: Ella Irwin wasn't, Irwin, Musk, NBC News —, — Irwin, Elon, Jess Anderson, she's, Yoel Roth, Roth, Yoel, X, It's, I've Organizations: Twitter, Google, NBC News, Elon Musk's, Federal Reserve Bank of Richmond, European Commission, NBC, Daily, Conservative Locations: San Francisco, Israel, Siberia

☆ Exclusive: Musk-owned X's content moderation shift complicated effort to win back brands -former exec
▼ + stars: | 2023-09-07 | by ( Sheila Dang | ) www.reuters.com time to read: +5 min

'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. "I didn't always have access to other people who were doing (brand safety) work," he said of his time at Twitter. Before acquiring Twitter, Musk had criticized the platform for limiting free speech by removing certain content and having a politically liberal bias. Still, Brown said he felt supported in his brand safety work by Musk and Ella Irwin, Twitter's then-head of trust and safety, who resigned days before Brown. FALLING REVENUEOn Monday, Musk said X's declining ad revenue was primarily due to pressure from the Anti-Defamation League (ADL).

Persons: Carlos Barria, AJ Brown, Musk, Linda Yaccarino, Brown, NBCUniversal, Ella Irwin, Twitter's, AJ, Jonathan Greenblatt, X, Sheila Dang, Kenneth Li Organizations: REUTERS, Elon Musk, Twitter, Brand Safety Institute, BSI, Kroger, Defamation League, Anti, Defamation, ADL, Center, X, Thomson Locations: San Francisco , California, U.S, Dallas

☆ X reorganizes trust and safety team under Musk, CEO Yaccarino
▼ + stars: | 2023-07-31 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

July 31 (Reuters) - X owner Elon Musk and Chief Executive Linda Yaccarino will both oversee the trust and safety team at the company formerly known as Twitter, the social media concern said on Monday. X's product and engineering team will report to Musk, while Yaccarino will oversee all other divisions, including human resources, legal, finance, sales and operations, X said. The trust and safety team, which is responsible for content moderation, has been the focus of some criticism of the platform after Musk acquired the company last October. Yaccarino said in the email that three X leaders will oversee different responsibilities within trust and safety, including law enforcement operations and threat disruptions. The changes to trust and safety come after Ella Irwin resigned as head of the team in June.

Persons: Elon Musk, Linda Yaccarino, Yaccarino, X, Musk, Brown, Ella Irwin, Sheila Dang, Chris Reese, Leslie Adler Organizations: Twitter, Reuters, Thomson Locations: Dallas

☆ Australia is threatening to fine Elon Musk's Twitter up to $475,000, saying that a third of all online hate complaints in the country come via the platform
▼ + stars: | 2023-06-22 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Australia's safety watchdog said Twitter is the most complained about platform in the country for online hate. There are currently an estimated 1,000 employees left at Twitter, Insider reported in May. "A third of all complaints about online hate reported to us are now happening on Twitter. "eSafety research shows that nearly 1 in 5 Australians have experienced some form of online hate. One research group even found that the use of the N-word jumped by 500% on Twitter after Musk's takeover, Insider reported in October.

Persons: Elon Musk, eSafety, Musk, Vijaya Gadde, Yoel Roth, Ella Irwin, Julie Inman Grant, Twitter, Linda Yaccarino Organizations: Twitter, Morning, Elon Musk's, First Nations Australian Locations: Australia

☆ Former NBCU exec Linda Yaccarino prepares to take over Twitter CEO role from Elon Musk
▼ + stars: | 2023-06-05 | by ( Clare Duffy | ) edition.cnn.com time to read: +4 min

New York CNN —Linda Yaccarino, a former NBCUniversal marketing executive, is preparing to take over the CEO role at Twitter from Elon Musk, weeks after the billionaire announced hiring her for the top spot at the social media company. The New York Times and The Information reported that Yaccarino is expected to officially start as Twitter CEO on Monday, citing sources familiar with the matter. Musk is likely betting on Yaccarino’s ad industry chops to restore Twitter’s flagging advertising business. Even without the CEO title, Musk will retain significant control over Twitter as its owner. Following the DeSantis event, Yaccarino tweeted: “We just heard a rare and unscripted conversation, on a range of important topics, with a Presidential candidate — all launched on Twitter.

Persons: Linda Yaccarino, Elon Musk, Yaccarino, Twitter, Joe Benarroch, Benarroch, “ Let’s, ” Yaccarino, she’d, Musk, Twitter’s, Ella Irwin, “, ”, Yaccarino’s, Robert F, Kennedy, Jr, Ron DeSantis, — Organizations: New, New York CNN, Twitter, Elon, The New York Times, New York Times, CNN, CNBC, Democratic, Florida Locations: New York, York, “ Bay, San Francisco

☆ Elon Musk's Twitter races to build a live video service as it woos right-wing media personalities
▼ + stars: | 2023-06-05 | by ( Kali Hays | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Elon Musk is zeroing in on building live video on Twitter, sources told Insider. Twitter is working on a series of video products and services, including a new live video offering, according to people familiar with the matter and advertising industry sources. The goal is to have reliable, high resolution live video capabilities on Twitter, similar to what is offered on YouTube Live and Instagram Live, the people familiar said. He "went live" on Twitter in early May through a low-quality live video stream while testing Periscope — "an accident," one of the people familiar said. Other Twitter video initiativesPeriscope is not Musk's only attempt to revive Twitter's video capabilities.

Persons: Elon Musk, Tucker Carlson's, Elon Musk's, Linda Yaccarino, Yaccarino, Musk, Let's, deb, witt, ould, revie, ater, Diva,, ann, l. "If Organizations: Engineers, Twitter, YouTube, itt Locations: usk

☆ Democrats warn Musk after Twitter safety execs leave
▼ + stars: | 2023-06-05 | by ( Lauren Feiner | ) www.cnbc.com time to read: +2 min

After news broke last week that both Twitter's head of trust and safety, Ella Irwin, and head of brand safety and advertising quality, A.J. Brown, had departed, four senators wrote in a letter to Twitter owner Elon Musk and new CEO Linda Yaccarino that they were concerned about Twitter's ability to meet its legal obligations. The Democrats asked the Twitter leaders several questions about whether and how the company has complied with the security and privacy obligations in the FTC consent decree. "Mr. Musk's behavior reveals an apparent indifference towards Twitter's longstanding legal obligations, which did not disappear when Mr. Musk took over the company," the senators wrote. "Regardless of his personal wealth, Mr. Musk is not exempt from the law, and neither is the company he purchased."

Persons: Ella Irwin, Brown, Elon Musk, Linda Yaccarino, Elizabeth Warren, Ed Markey, Ron Wyden, Mazie Hirono, Musk's, Musk, Twitter Organizations: Federal Trade Commission, Twitter, FTC, Department of Justice, New York Times, Democrats, CNBC, YouTube, Elon Locations: Sens, Hawaii

☆ US senators question Twitter's FTC compliance under Elon Musk
▼ + stars: | 2023-06-05 | by ( Brian Fung | ) edition.cnn.com time to read: +4 min

The lawmakers asked Musk and Yaccarino to respond to a series of questions about Twitter’s FTC obligations and whether the layoffs and resignations have hindered its ability to comply. Elon Musk under TwitterSince purchasing Twitter, Musk has said he’s laid off more than 6,000 employees, or roughly 80% of the company’s pre-acquisition headcount. Twitter is already under investigation by the FTC for possible breaches of its consent orders. But as both the FTC and now the senators have indicated, Twitter’s behavior under Musk is also covered by the consent agreements. House Republicans have alleged that the FTC probe is intended to “harass” Musk and represents an example of the “weaponization” of the US government.

Persons: Elon Musk, Musk, Linda Yaccarino, Ella Irwin, Twitter’s, “ Mr, ”, Massachusetts Democratic Sen, Elizabeth Warren, Elizabeth Warren ; Oregon Democratic Sen, Ron Wyden, Ed Markey, Hawaii Democratic Sen, Mazie, Twitter didn’t, Twitter, he’s, Peiter “ Mudge ” Zatko, Zatko Organizations: Washington CNN —, Twitter, Federal Trade Commission, CNN, Massachusetts Democratic, Elizabeth Warren ; Oregon Democratic, Hawaii Democratic, FTC, Washington Post, House Republicans Locations: Elizabeth Warren ; Oregon

☆ Ex-NBCUniversal executive Joe Benarroch to join Twitter
▼ + stars: | 2023-06-04 | by ( ) www.reuters.com time to read: +1 min

June 4 (Reuters) - Former NBCUniversal executive Joe Benarroch will join Twitter on Monday, in a role focusing on business operations, he told Reuters. Benarroch said in an email that he was looking forward to working with the company's team to "build Twitter 2.0 together." From one bird to the next," tweeted incoming Twitter Chief Executive Linda Yaccarino, who was appointed in May. At Comcast Corp's (CMCSA.O) NBCUniversal, Benarroch oversaw communication strategy for its Advertising and Partnerships division, reporting to Yaccarino, who was advertising chief there before joining Twitter. Twitter's head of trust and safety, Ella Irwin, said on Thursday that she has resigned from the social media company.

Persons: Joe Benarroch, Benarroch, Linda Yaccarino, Twitter's, Ella Irwin, Brown, Dawn Chmielewski, Chandni Shah, Juby Babu, Will Dunham, Grant McCool Organizations: Twitter, Reuters, Comcast, Street Journal, Thomson Locations: Los Angeles, Bengaluru

☆ Morning Bid: Markets feel Friday cheer as signs point to Fed pause
▼ + stars: | 2023-06-02 | by ( ) www.reuters.com time to read: +2 min

The Treasury Department had warned it would be unable to pay all its bills on June 5 if Congress failed to act. Markets though seemed to have moved on to focus on what the Fed will do in two weeks as U.S. economic data bolstered the case for the Fed to stand pat. The pan-European STOXX 600 index (.STOXX), which has been languishing near two-month lows, should get a lift. In the corporate world, Goldman Sachs plans to cut more jobs, the bank's president said, as a difficult economic environment weighs on dealmaking. In January, it let go about 3,200 employees, its biggest head count reduction since the 2008 financial crisis.

Persons: Ankur Banerjee, Joe Biden, Patrick Harker, Labor Department's, Goldman Sachs, Ella Irwin, Edmund Klamann Organizations: Ankur, Reserve, U.S, Senate, Treasury Department, Fed, Philadelphia Federal, Nikkei, Labor, Twitter, Reuters, Thomson Locations: Asia, Europe, U.S, Japan, Singapore

☆ Another exec bites the dust on Twitter's safety team as the head of brand safety reportedly departs
▼ + stars: | 2023-06-02 | by ( Madeline Berg | Ryan Joe | ) www.businessinsider.com time to read: +3 min

Brown, Twitter's head of brand safety and ad quality, has left the company, The Wall Street Journal reported. Since Elon Musk took over Twitter, Brown faced an advertiser exodus on the platform. Twitter's trust and safety team is down another executive — its second one in as many days. Brown, the platform's head of brand safety and ad quality, has left the company, The Wall Street Journal reported. His departure follows that of Ella Irwin, Twitter's head of trust and safety, who said she'd resigned from the company on Thursday.

Persons: Brown, Ella Irwin, Elon Musk, A.J . Brown, He'd, Twitter's, she'd, Yoel Roth, Musk, Linda Yaccarino Organizations: Street Journal, Twitter, Elon, Revenue, Intelligence

☆ Twitter loses its top content moderation official at a key moment
▼ + stars: | 2023-06-02 | by ( Brian Fung | ) edition.cnn.com time to read: +4 min

Irwin has not addressed the reasons for her departure, but the move coincided with the company’s content moderation dispute with the Daily Wire, a conservative outlet. But the sudden and unexpected vacancy at Twitter could leave the company without a key content moderation official at a sensitive moment. That law, known as the Digital Services Act, will require so-called “very large online platforms” including Twitter to abide by tough content moderation standards by as early as August. For months, as Musk has increasingly welcomed more incendiary speech onto the platform Twitter had previously restricted, EU officials have been reminding Twitter of its content moderation obligations under the DSA. The warnings have also come amid mass layoffs at the company that have eliminated entire teams, including much of its content moderation staff.

Persons: Elon Musk, Twitter’s, Ella Irwin, Irwin, Jeremy Boreing, Musk, it’s, It’s, “, Thierry Breton, ” Breton, Linda Yaccarino Organizations: CNN, Twitter, European Union, Reuters, Daily, Twitter’s San, Digital Services, DSA, Services, Trust, Safety, European Commission, Companies Locations: Twitter’s, Twitter’s San Francisco

☆ Twitter's head of trust and safety resigns, becoming the 2nd person to quit the role following Elon Musk's takeover
▼ + stars: | 2023-06-02 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Twitter's head of trust and safety, Ella Irwin, says she's resigned from Twitter. Irwin is Twitter's second trust and safety chief to quit following Musk's takeover. Twitter's head of trust and safety, Ella Irwin, says she's resigned from the company. Irwin is Twitter's second trust and safety chief to quit following Musk's takeover. Her predecessor, Yoel Roth, resigned on November 10, weeks after Musk acquired the company.

Persons: Ella Irwin, she's, Irwin, Slack, Kylie Robison, Irwin's Slack, Elon Musk, Yoel Roth, Musk, Roth, Jordan Peterson, Bari Weiss Organizations: Twitter, Reuters, Fortune, Musk's, Morning, Elon, Bloomberg, LinkedIn, Washington Post Locations: China

The sudden departure of Twitter executives tasked with content moderation and brand safety has left the company more vulnerable than ever to hate speech. Following Irwin's departure, the company's head of brand safety and ad quality, A.J. Musk has dramatically downsized the company's workforce and rolled back policies that restricted what kinds of content could circulate. Twitter, under Musk, is the fourth most-hated brand in the U.S. according to the 2023 Axios Harris reputation rankings. Musk, who is also the CEO of Tesla and SpaceX, has recently played down concerns about the prevalence of hate speech on Twitter.

Persons: Ella Irwin, Brown, Maie, It's, Elon Musk, Musk, Harris, it's, Linda Yaccarino Organizations: Twitter, Elon, NBC News, NBC Universal, SpaceX, CNBC Locations: U.S

☆ Twitter's head of trust and safety says she has resigned
▼ + stars: | 2023-06-02 | by ( Sheila Dang | ) www.reuters.com time to read: +2 min

June 1 (Reuters) - Twitter's head of trust and safety, Ella Irwin, told Reuters on Thursday that she has resigned from the social media company, which has faced criticism for lax protections against harmful content since billionaire Elon Musk acquired it in October. Irwin, who joined Twitter in June 2022, took over as head of the trust and safety team in November when previous head Yoel Roth resigned. Irwin's departure comes as the platform has struggled to retain advertisers, with brands wary of appearing next to unsuitable content. Musk announced earlier this month that he hired Linda Yaccarino, former NBCUniversal advertising chief, to become Twitter's new CEO. Reporting by Sheila Dang in Dallas; Editing by Shri Navaratnam, Leslie Adler and Edmund KlamannOur Standards: The Thomson Reuters Trust Principles.

Persons: Ella Irwin, Elon Musk, Irwin, Yoel Roth, Musk, Linda Yaccarino, Fortune, Thierry Breton, Twitter, Sheila Dang, Shri Navaratnam, Leslie Adler, Edmund Klamann Organizations: Reuters, Twitter, European Union, Thomson Locations: Dallas

☆ Twitter trust and safety chief Ella Irwin resigns
▼ + stars: | 2023-06-02 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +2 min

Twitter's head of trust and safety Ella Irwin resigned from her role at the Elon Musk-owned social media platform. Irwin ran the Twitter team that fought disinformation, removed offensive content and helped maintain Twitter's platform integrity. But Twitter has experienced significant challenges in stemming offensive content under Irwin's tenure and since Musk began serving as CEO. Irwin's departure comes at a turbulent time for the social media network, which was grappling with the dissemination of a conservative website's purported documentary on transgender people. The video was uploaded to Twitter's platform Thursday but was "visibility limited," preventing users from retweeting or commenting on it.

Persons: Elon Musk, Emmanuel Macron, Twitter's, Ella Irwin, Irwin, Musk, Yoel Roth, He's, Linda Yaccarino Organizations: Elon Musk, Reuters, Twitter, NBC News, CNBC Locations: Paris

☆ Twitter's head of brand safety and ad quality to leave
▼ + stars: | 2023-06-02 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

June 2 (Reuters) - Twitter's head of brand safety and ad quality, A.J. Brown, has decided to leave the company, according to a source familiar with the matter on Friday, the second safety leader to depart in a matter of days. The latest departure adds to a growing challenge for new Twitter CEO Linda Yaccarino, even before she steps into the role. Musk's hiring of Yaccarino, former ad chief at Comcast's NBCUniversal, signaled that ad sales remained a priority for Twitter even as it works to grow subscription revenue. Twitter and Brown did not immediately respond to Reuters' requests for comment.

Persons: Brown, Linda Yaccarino, Ella Irwin, Elon Musk, Comcast's NBCUniversal, Tiyashi Datta, Sheila Dang, Maju Samuel, Marguerita Choy Organizations: Reuters, Wall Street, Tesla, Twitter, Thomson Locations: Bengaluru, Dallas

☆ The funniest joke suggestions for Elon Musk's Twitter CEO successor, from Elizabeth Holmes to Meghan Markle
▼ + stars: | 2023-05-12 | by ( Pete Syme | ) www.businessinsider.com time to read: +5 min

Elon Musk announced Thursday he would be handing over the Twitter CEO role to a woman. But Twitter users have been having fun suggesting several joke candidates. Months after Twitter users voted for Elon Musk to step down as the company's CEO, the billionaire announced Thursday that he'd found someone to takeover the position. Musk tweeted. The Wall Street Journal also reported that Yaccarino is in talks to take over as Twitter CEO.

☆ Linda Yaccarino, head of advertising at NBCU, is in talks to be Twitter's next CEO: WSJ
▼ + stars: | 2023-05-12 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +2 min

NBCU's Linda Yaccarino is in talks to be Twitter's next CEO, according to The Wall Street Journal. Elon Musk announced Thursday that he had hired a new head of the social media platform. Musk tweeted this week. Linda Yaccarino, head of advertising at NBCUniversal, is in talks to be Twitter's next CEO, according to The Wall Street Journal. Yaccarino currently serves as chairman of global advertising and partnerships at NBCU, where she has been for more than 10 years.

☆ Let the guessing game begin! Elon Musk's cryptic Twitter CEO tweet drives speculation — and plenty of joke theories
▼ + stars: | 2023-05-12 | by ( Sindhu Sundar | ) www.businessinsider.com time to read: +3 min

Elon Musk offered few clues about Twitter's next CEO, besides that "she" will take over in weeks. The cryptic post drove plenty of people on Musk's platform to suggest possible contenders. One serious guess came from tech journalist Kara Swisher, who laid out her case and observations in a Twitter thread. An NBCUniversal spokesperson told Insider that Yaccarino was preparing for the Upfronts, an event where media companies pitch advertisers. Guesses included famous tech names, some quickly debunkedYou didn't have to look far on Twitter to see some famous tech names like Sheryl Sandberg, Marissa Mayer, or Susan Wojcicki being floated.

Elon Musk made a surprise announcement that he'd found Twitter's next CEO. Twitter employees think they may know who Elon Musk has picked to replace himself as CEO of the social media company. Chatter from the media industry points to Linda Yaccarino, head of global advertising and partnerships at NBCUniversal. Yaccarino has told friends in the past that she wanted to be CEO of Twitter, one person familiar with the situation said. The Wall Street Journal reported that Yaccarino is in talks to be Twitter CEO.

☆ A 13-year-old boy was groomed publicly on Twitter and kidnapped, despite numerous chances to stop it
▼ + stars: | 2023-04-25 | by ( Ben Goggin | ) www.cnbc.com time to read: +19 min

On the Hunter Fox Twitter account, the adult interacted directly with the boy's account, where he posted selfies of himself on a school bus and in other locations. Their teen son had plenty of friends, his parents said, and liked to play golf and build Legos. Heather McConney's teen son communicated with the man accused of grooming him through an Apple iPhone. The suspect's primary Twitter account appears to have been @HunterFloofyFox. After the worst day of their lives, the McConneys' son was recovered early on the morning of Dec. 28 in Nebraska.

☆ The Twitter leaders Elon Musk put in place keep quitting or getting fired. See who's left and who's recently been hired, including engineers from Google's DeepMind and a Tesla superfan.
▼ + stars: | 2023-03-03 | by ( Kali Hays | ) www.businessinsider.com time to read: +6 min

About half of the 20 people who reported to Elon Musk after his takeover have left Twitter. Musk has hired some new people, including engineers who may be working on an AI project. Elon Musk's Twitter is ruled by chaos. None have been directly replaced, the people familiar said, although Musk has also hired some new people from outside his companies. Below is a complete list of who Musk set as his direct reports, including those who have already left the company.

☆ Elon Musk-led Twitter has been sued by at least six companies for failing to pay bills
▼ + stars: | 2023-02-24 | by ( Lora Kolodny | ) www.cnbc.com time to read: +2 min

Elon Musk's Twitter was sued again in California this week for alleged failure to pay a vendor. The Tesla and SpaceX CEO led a $44 billion buyout of Twitter, which closed around October 27, 2022. According to a Platformer report on Thursday, Twitter suddenly cut off employees' access to Slack this week after failing to pay a bill. In the newest complaint, filed in California Superior Court in San Francisco, Writer says that Twitter failed to pay a bill for the relatively humble amount of $113,856. This week, he wrote on Twitter, "Say what you want about me, but I acquired the world's largest non-profit for $44B lol."

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