After the viral success of BookTok, TikTok's parent company has now launched 8th Note Publishing.
Meanwhile, publishing professionals are skeptical that viral success alone could sustain sales.
TikTok's parent company, ByteDance, has launched a new publishing company, worrying some authors who told the New York Times they're concerned the social media company will unfairly promote their own books.
Furthermore, 8th Note Publishing has yet to offer authors competitive advances compared to traditional publishing companies, the Times reports.
In response to these concerns, TikTok told the Times that 8th Note Publishing would operate separately from TikTok.
Persons:
New York Times they're, BookTok, TikTok, Dustin Thao, ByteDance, Ella Fox, Cindy Hwang, Berkley
Organizations:
Publishing, New York Times, Times
Locations:
bibliophiles, TikTok