According to a new American Express survey of small business owners, “55% anticipate Small Business Saturday will make a significant contribution to their overall holiday sales this year.” In a consumer survey conducted by the company in October, half of respondents said they plan to participate in the upcoming Small Business Saturday, and 85% said they anticipated shopping small this holiday season.
Over the past 13 years, the company says consumers have reported spending nearly $184 billion during Small Business Saturday.
American Express estimated that Small Business Saturday drove nearly $18 billion in consumer spending last year.
Donnell Johns, who runs Veterans Growing America, an organization that supports veteran- and military-spouse-owned small businesses, said that Small Business Saturday is valuable because it creates an awareness for shopping small.
For Ken Moorman, founder of Jirani Coffeehouse in Manassas, Virginia, Small Business Saturday means an average 10% uptick in sales than a typical Saturday.
Persons:
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Organizations:
New, New York CNN, Amazon, Walmart, American Express, ”, Small, Express, Business Administration, American Express ’, SBA, “ The Biden, Harris Administration, American, Pacific Islanders
Locations:
New York, Manassas , Virginia, ”