Victoria's Secret seemingly has a plan to attract Gen Z shoppers and revive its relevance.
AdvertisementDuring a recent visit to Victoria's Secret, Julia Quang bought three things: Bombshell perfume, flavored lip gloss, and whale-tail thongs.
Piper Sandler even named Victoria's Secret as the third most popular fragrance brand with young people in its 2024 Gen Z survey.
The Victoria's Secret comeback isn't official — yetRewind a few years and Victoria's Secret seemed to be on uneven footing.
AdvertisementA Victoria's Secret representative says the brand — which boasts a board of directors of 89% women — is working on that.
Persons:
Sabrina Carpenter, —, Julia Quang, Ed Razek, Z, Fitch they've, Piper Sandler, lacy, Elizabeth Lyons, Kimmay Caldwell, It's, Tyra Banks, Adriana Lima, Behati Prinsloo, Candice Swanepoel, Jasmine Tookes, They'll, Paloma Elsesser, Devyn Garcia, Ashley Graham, Caldwell, Christopher Polk, Rolling, Suni Lee, influencer Alix Earle, Victoria's, They're, who's, Savage X, Hillary Super, J . Lee, FilmMagic Lauren Sherman, Chantal Fernandez, Fernandez, she's, Sherman, Joseph Altuzarra, they're, they've
Organizations:
Service, Abercrombie, Angels
Locations:
Quang, New York City