DOHA, Qatar — Qatar's soccer World Cup appeared to be a public relations disaster.
The event has become a magnifying glass for the tiny petrostate's human rights record, highlighting rather than airbrushing its treatment of LGBTQ people, women and migrant workers.
"Qatar has a plethora of political objectives by hosting this event," said Danyel Reiche, a visiting associate professor at Georgetown University in Qatar, who co-wrote the book "Qatar and the 2022 FIFA World Cup: Politics, Controversy, Change."
Qatar has used soccer to "overcome the invisibility of a small state," he added, allowing it to "become more influential in international affairs."
Other authoritarian states hoping to burnish their global image may also view the event as a potential blueprint.