To the Editor:Re “Just Make It, Toots,” by Elizabeth Endicott (Opinion guest essay, Aug. 20):Despite the fact that two-thirds of American women are size 14 or above, brands and retailers continue to overlook and disregard plus-size women whose dollars are as green as those held by “straight size” women.
The root cause is simple, and it’s not that it’s more expensive or time-consuming; these excuses have been bandied about for years.
There are not enough clothes available to plus-size women because brands and retailers assume that larger women will just accept whatever they’re given, since they have in the past.
As Ms. Endicott pointed out in her essay, this is no longer the case — women are finding other ways to express themselves through clothing that fits their bodies, their styles and their budgets, from making clothes themselves to shopping at independent designers and boutiques.
We still have a long way to go, but for every major retailer that dips a toe into the market and just as quickly pulls back, there are new designers and stores willing to step in and take their place.
Persons:
Toots, ”, Elizabeth Endicott, Endicott