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Tucked away in Manhattan's East Village, a sober bar offers an alternative to the rest of the boozy scenes in New York City. ADOn a Saturday night, Eliott Edge, the bar manager at Hekate Café and Elixir Lounge, welcomed patrons, telling newcomers that: "Everything — with a capital E — is alcohol-free." Edge predicted that every bar will have to have non-alcoholic options to remain competitive "because they're going to realize that it's like vegetarians or vegans or gluten-free or dairy-free. ADThough Hekate is a totally sober experience, Edge said the bar is a "shining example" of how to do it right. AD"You don't need alcohol," Edge said.
Persons: Hekate, Eliott, Vivek Murthy, Katie Balevic, Edge, I'm Organizations: BI, Hekate, Edge, Centers for Disease Control, Internal Medicine Locations: New York City, Manhattan's East, NYC
Major alcohol companies have been bracing for a culture shift favoring nonalcoholic options. Heineken first released its non-alcoholic beer, Heineken 0.0, in March 2017 in the Netherlands and Germany, expanding its release to the United States in January 2019. During an April 24, 2024 earnings call, he said Corona Non-Alcoholic was "the number one share gainer in the non-alcoholic segment." So the non-alcoholic options don't cater specifically to any particular group." As a result, more and more bars and brands are going to offer non-alcoholic options going forward, Edge predicted, "because they're going to realize that it's like vegetarians or vegans or gluten-free or dairy-free.
Persons: Harold van den, van den Broek, William Newlands, Newlands, Michel Doukeris, Doukeris, Hekate , New York City's, Edge Organizations: Brands, Heineken, AB InBev, Budweiser, Business, Gallup, Corona Sunbrew, Constellation Brands, Modelo, Corona, InBev, InBev's, Industry, Health Organization, WHO, Boston Consulting Locations: Netherlands, Germany, United States, Hekate , New York
Read previewAI is burning a big hole in the pockets of Big Tech. Leaders at Meta and Alphabet have conceded that they might be funneling too much money into AI out of fear of falling behind in the arms race. AdvertisementGartner's research shows that generative AI requires executives to have a higher tolerance for indirect gains on their investments in the future over immediate returns. AdvertisementBut Big Tech executives believe that generative AI will bring about some of the biggest technological changes the world has seen in the past century — so it's worth the risk. Amazon CEO Andy Jassy said in a letter to shareholders earlier this year that generative AI "may be the largest technology transformation since the cloud" and maybe even "since the internet."
Persons: , Mark Zuckerberg, Zuckerberg, Sundar Pichai, Rita Sallam, Elliott, Andy Jassy, Brian Olsavsky, Dan Ives Organizations: Service, Big Tech, Meta, Business, Nasdaq, Gartner, Analytics, Eliott Management, Financial Times, Big, Wedbush Securities
Its self-hypnosis program aims to help users with wellness challenges, such as weight management and sleep deprivation. That's what inspired him to found wellness startup OneLeaf, which just raised $5.1 million to grow its self-hypnosis program across the US. The Paris-based startup offers users a self-hypnosis tool for to help them face health challenges such as smoking, weight management, and anxiety. Focusing on self-hypnosis as a treatment option makes OneLeaf unique, Cohen-Skalli said, and also positions the startup to grow into other wellness industries. Check out the 13-slide pitch deck used to secure $5.1 million in seed funding.
CNN —Houston officials vowed to deliver justice in the killing of rapper Takeoff, with the chief of police calling the 28-year-old Atlantan a “peaceful” man and urging any witnesses to the shooting to come forward. There were roughly 40 people at the event, many of whom left “possibly out of fear,” Houston Police Chief Troy Finner said. “This great city, with our great citizens, with our police department – we will find who’s responsible for it. Finner was clear, however, that investigators do not believe Takeoff was “involved in anything criminal at the time,” he said. Rap star was on an upward trajectoryThe news of Takeoff’s death was a blow to the hip-hop community, still reeling from the fatal shooting of rapper PnB Rock in September.
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