Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income.
Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands.
And, at the college level, brands are finding young women athletes like Olivia Dunne are among the best-performing partners on social media.
A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands.
Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.
Persons:
Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew
Organizations:
WNBA, Nike, Star, The, Forbes, Wasserman