watch nowLONDON — With big productions always needing big money, one theater expert explains how investment in the sector works and how London's West End is used as a testing ground for its New York counterpart. Not-for-profit vs. commercialIn London, there are two main theater models: Not-for-profit venues like the National Theatre, Shakespeare's Globe, and The Old Vic, and commercial theater like in the famous West End. Stakes higher in New YorkThe bar for financial success is much lower in London than on Broadway in New York. Budgets for shows in the West End can reach millions while on Broadway in New York, the stakes are even higher. Often producers will run productions in London first and if they are received well, transfer them to New York.

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Persons: Eleanor Lloyd, Lloyd, it's Organizations: New, Society of London Theatre, National Theatre, Shakespeare's Globe, Broadway, Big Apple Locations: London, New York