India's biggest budget airline IndiGo has been trialing a booking feature that will allow women to avoid booking a seat next to men on flights.
The feature, the first of its kind for an airline, works by showing female travelers a pink seat at the seat selection page if it will be occupied by a female passenger, a company representative told CNBC Travel.
Travelers on IndiGo must identify their genders when they purchase tickets, which allows the airline to control access to these details, according to Indigo.
However, IndiGo's website and mobile app did not show the feature when CNBC did a check.
The new feature has received "positive individual reactions" on social media, IndiGo's CEO told CNBC's "Street Signs Asia" last week.
Persons:
CNBC's, Pieter Elbers
Organizations:
IndiGo, CNBC Travel, CNBC