Donations were up $20 million on Tuesday, a 0.6% increase over last year before adjusting for inflation, the nonprofit said.
GivingTuesday makes its estimate by drawing on data from donor management software companies, donation platforms, payment processors and donor-advised funds.
Political Cartoons View All 1273 ImagesIt's still too early to know whether end-of-year giving will pull charitable donations back up this year.
“We absolutely lean into those traditional cycles of giving, which I feel like GivingTuesday really capitalizes on,” she said.
GivingTuesday's estimates don't include gifts to mutual aid groups, donations to political organizations or gifts made directly to individuals, Rosenbaum said.
Persons:
GivingTuesday, ”, Woodrow Rosenbaum, Rosenbaum, Elaine Kenig, “, Kenig, Naomi Thompson, ” Rosenbaum
Organizations:
—, “, ” Nonprofit, Vanguard Charitable, Lilly Endowment Inc, AP
Locations:
U.S, Maui, Northern Ireland