New York CNN —Ford is once again cutting the price of its electric SUV, the Mustang Mach-E, as it ramps up its price war with Tesla.
Tesla, the leader in EV sales by a large margin, has cut prices six times so far this year.
Its price cuts have eaten into its industry-leading profit margins and added pressure to its stock price.
Ford cut the price of the Mach-E in January but it has not announced price cuts for its other electric vehicles, including the F-150 Lightning pickup.
So it was able to report improved results even with the EV price cuts announced earlier.