Executives at ESPN and Penn Entertainment hope that's true of ESPN Bet, which will soon debut in the Big Apple as football season heats up. The company hopes its massive platform and popular talent will attract new users to ESPN Bet. A far lower spend rate than its peers drove the service's market share below 4% in the first quarter of 2024, BofA estimated. In those states, ESPN Bet's share is generally between 3% and 6%. AdvertisementThat gives ESPN's namesake betting app a big advantage, but it's unclear whether that will be enough in the ruthless sports betting market.

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Persons: —, Frank Sinatra, Mike Morrison, ESPN's, Penn, Chris Grove, Penn didn't, Grove, Dan Wasiolek, Wasiolek, Bet365, ESPN Bet shouldn't Organizations: Service, New, ESPN, Penn Entertainment, ESPN Bet, Apple, Business, Industry, NFL, Krejcik, Penn, Bank of America, Morningstar, Sports Locations: New York, Pennsylvania