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☆ Super Bowl 2024 commercials: Which ads scored with viewers?
  + stars: | 2024-02-12 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSuper Bowl 2024 commercials: Which ads scored with viewers? Kevin Krim, EDO Inc. president and CEO, joins 'Squawk Box' to discuss the ad battle in this year's Super Bowl, which commercials got the most viewer engagement online, and more.
Persons: Kevin Krim Organizations: EDO Inc
☆ Thanksgiving TV broadcasts drew record-breaking ratings, even as industry grapples with cord-cutting
  + stars: | 2023-11-28 | by ( Drew Richardson | ) www.cnbc.com   time to read: +4 min
NBC drew an all-time record 28.5 million viewers this year during its broadcast of the 97th annual Macy's Thanksgiving Day Parade, up 6% from last year, Variety reported Friday. Despite the trend, more than two-thirds of the parade audience, about 22.3 million viewers, tuned in via traditional TV, according to Variety. The game captured 41.8 million viewers based on Nielson data, peaking at nearly 44.3 million viewers. Fox's Packers-Lions matchup grabbed 33.7 million viewers per Nielson, the most watched Thanksgiving Day game ever for the 12:30 p.m. The game was also NBC Sports' most-streamed primetime NFL Thanksgiving game ever, with viewership led by its platform Peacock, NBC Sports said Friday.
Persons: Nielson, Amazon, Patrick, Kevin Krim, Krim Organizations: NBC, Variety, CBS, Dallas Cowboys, Washington, Nielson, year's Cowboys, Giants, Paramount, Fox's Packers, Lions, Fox, NBC Sports, San Francisco 49ers, Seattle Seahawks, Bears, Packers, NFL, New York Jets, Miami Dolphins, Black, Fox Sports, EDO Inc
☆ Consumers responded 'very aggressively' to big discount ads this year, says EDO Inc.'s Kevin Krim
  + stars: | 2023-11-27 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailConsumers responded 'very aggressively' to big discount ads this year, says EDO Inc.'s Kevin KrimKevin Krim, EDO Inc. president and CEO, joins 'Squawk Box' to discuss Amazon's Black Friday game, how it gave advertisers a unique opportunity to make their case to consumers, state of sports streaming, and more.
Persons: Kevin Krim Kevin Krim, Amazon's Organizations: Consumers, EDO Inc
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