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When it comes to overtourism, don't blame the travelers, said Randy Durband, CEO of the Global Sustainable Tourism Council. Rather, it's "lack of management," he told "Squawk Box Asia" Monday. From marketing to managingDestination marketing organizations "must change the 'M' in DMO from marketing to management," Durband told CNBC before the interview. "This is the great awakening that needs to take place, that government needs to understand — tourism is a sector that needs management," he said. Managing tourism 'flows'Managing visitor flows is a strategy that is fast-gaining ground to mitigate overtourism.
Persons: Randy Durband, I've, Durband, Saint Guilhem, Désert Organizations: Sustainable Tourism, CNBC, CNBC Travel, Walt Disney, Sustainable Tourism Council Locations: Sustainable Tourism Council, Europe, North America, Asia, China, Saint, Barcelona
GSTC CEO: Barcelona tourists and locals face 'unique' clash
  + stars: | 2024-10-14 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGSTC CEO: Barcelona tourists and locals face 'unique' clashRandy Durband, CEO of the Global Sustainable Tourism Council, talks about the anti-tourism protests in Barcelona and tried-and-true strategies authorities can implement to mitigate overtourism.
Persons: Randy Durband Organizations: Sustainable Tourism Council Locations: Barcelona
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhat to know about Bhutan's new sustainability feeCNBC's Sri Jegarajah and Monica Pitrelli speak to Randy Durband, CEO of the UN-created NGO Global Sustainable Tourism Council, about Bhutan's increased "Sustainable Development Fee."
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