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She usually shopped at Publix, but in 2021, when inflation was sending grocery prices soaring, her curiosity got the better of her. AdvertisementAs grocery prices have jumped by double digits over the past few years, people have felt the sting. So how did a German grocery chain find such a ravenous following in America? For comparison, about 20% of groceries sold in the US last year were store brands, according to the Food Marketing Institute. He expects to see even more Aldi stores opening.
Persons: Julie Herron, Herron, Theo, Karl Albrecht, Aldi, wasn't, Oscar Mayer, Gen Z, Scott Patton, Patton, Joe's, there's, Phil Lempert, She's, Lempert, it's, Dunnhumby, Zak Stambor, I'm, Trump, Jason Hart, they'll, Alex Bitter Organizations: Aldi, Kroger, Foods, Iowa City, Employees, Bank of America, Food Marketing Institute, Aldi USA, Costco, Facebook, Southeastern Grocers, Winn, EMARKETER, Business, Walmart Locations: Nashville, Aldi, Euromonitor, America, Germany, Iowa City , Iowa, Charlotte , North Carolina, Wisconsin, Florida, Washington and Colorado, Illinois
Earlier this month, the adtech firm Kevel announced that it had raised $23 million in a Series C round of funding to help retailers set up and run advertising businesses. Fourteen-year-old Kevel, formerly known as Adzerk, sells software that brands, including Klarna and Delivery Hero, pay a monthly fee for to manage advertising businesses on e-commerce websites. Kevel's products help retailers sell search ads on e-commerce websites, provide an ad server to manage and place ads, and give access to an audience tool that collects retailers' first-party data. Kevel competes with a growing number of adtech firms that help retailers stand up ad businesses, like Criteo, Epsilon, and Microsoft. Kevel doesn't sell ads, which Avery said the firm benefits from as more retailers like Target's Roundel take their ad businesses in-house.
Persons: Kevel, James Avery, Puja Rios, , Avery, Morgan Stanley Organizations: Business, Walmart, Epsilon, Microsoft, Interactive, Fulcrum, Partners, Godwin Capital Group, Iberis, Dunnhumby Ventures, Commerce Ventures
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