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Oct 30 (Reuters) - Information and analytics firm Ascential (ASCL.L) said on Monday it would sell its digital commerce and consumer research units for a combined enterprise value of 1.4 billion pounds ($1.70 billion) as the UK-based company focuses on its events business. London-listed Ascential said it intended to distribute about 850 million pounds to shareholders following the completion of the transactions. The digital commerce business would be sold to U.S.-listed Omnicom Group (OMC.N) for a total enterprise value of $900 million, it said. Ascential said its CEO Duncan Painter would join Omnicom to take on a new role as chief of Flywheel Digital, a newly formed part of the U.S.-based company which will operate the digital commerce business. The WGSN divestment is part of a break-up plan announced in January which originally included separation and a U.S. listing of its digital commerce assets.
Persons: Ascential, Duncan Painter, Philip Thomas, Aby Jose Koilparambil, Rashmi Aich, Jason Neely Organizations: Apax Partners, Thomson Locations: London, U.S, Bengaluru
Private equity firms including Providence Equity and Carlyle are also evaluating an offer for WGSN, two of the people said. Apax, Ascential, BC Partners, Carlyle, JPMorgan and Providence declined to comment. BC Partners has experience in owning information assets including the financial media and data firm Acuris, which it sold to Irish software firm ION Investment Group in 2019. Ascential generated 121.1 million pounds in adjusted EBITDA last year, up 36% from a year earlier. Revenue rose to 524.4 million pounds from 349.3 million pounds.
Hollywood agency UTA bought media consultancy MediaLink for $125 million in DecemberThe companies' presence at Cannes Lions signaled how entertainment's ties to brand marketing are deepening. Six months after UTA's $125 million acquisition of MediaLink, the combined company had a debut moment of sorts at the Cannes Lions marketing festival this week. At a large beachside cabana space along the Croisette, signs for "MediaLink, a UTA company" were hard to miss. Inside, reps for both businesses held meetings with a bevy of entertainment, media, technology, and consumer goods brands. Erica Berenstein for InsiderSince joining UTA, MediaLink has absorbed the talent agency's marketing team, and they're finding other synergies.
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