Oct 30 (Reuters) - Information and analytics firm Ascential (ASCL.L) said on Monday it would sell its digital commerce and consumer research units for a combined enterprise value of 1.4 billion pounds ($1.70 billion) as the UK-based company focuses on its events business.
London-listed Ascential said it intended to distribute about 850 million pounds to shareholders following the completion of the transactions.
The digital commerce business would be sold to U.S.-listed Omnicom Group (OMC.N) for a total enterprise value of $900 million, it said.
Ascential said its CEO Duncan Painter would join Omnicom to take on a new role as chief of Flywheel Digital, a newly formed part of the U.S.-based company which will operate the digital commerce business.
The WGSN divestment is part of a break-up plan announced in January which originally included separation and a U.S. listing of its digital commerce assets.
Persons:
Ascential, Duncan Painter, Philip Thomas, Aby Jose Koilparambil, Rashmi Aich, Jason Neely
Organizations:
Apax Partners, Thomson
Locations:
London, U.S, Bengaluru