To Cramer, McDonald's earnings' disappointed last week because its products have become too expensive.
He said consumers no longer consider the burger chain to have bargain prices, something the the company could be reluctant to admit.
Cramer also said Starbucks ' coffee may be too expensive, adding he's disappointed management doesn't seem to be talking about rolling back prices.
Cramer also discussed how Dollar General and Dollar Tree might shape up against outfits like Walmart and Costco .
McDonald's, Starbucks, Target, Dollar General, Dollar Tree and Costco did not immediately respond to requests for comment.
Persons:
CNBC's Jim Cramer, Cramer, doesn't
Organizations:
Nordstrom, Walmart, Costco, Starbucks, Target