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Steinberger cofounded the comic-book platform Comixology in 2007, where Mosher would later serve as head of content.
The pair joined Amazon in 2014 after it acquired the upstart, helping to shape the tech giant's digital comics and manga content experience.
That background gave the pair a leg up when it came time to fundraise for Dstlry, Steinberger told Business Insider.
"We spent a lot of time on the deck trying to really refine the storytelling," Steinberger said.
Persons:
—, Dstlry, Chip Mosher, David Steinberger, Mosher, Steinberger, Lorenzo di Bonaventura, Mike Vorhaus, John Schappert, It's
Organizations:
Service, Business, Amazon, 1AM Gaming, Kodansha, Warner Bros