Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its share of US draft lines, marking an end to several decades of dominance.
For many years, Bud Light was the biggest beer in draft share ahead of its growing sister brand Michelob Ultra.
Since then Michelob Ultra has gained in draft availability, surpassing Bud Light in November and continuing to grow in December, Draftlines data revealed.
“Michelob Ultra has been on a path to surpass Bud Light as the no.
“For the past decade, Bud Light has increasingly been seen as ‘just a light beer.’ Michelob Ultra, meanwhile, carries ideas of aspiration, activity, and personality in ways Bud Light simply doesn’t,” Roth, who also edits an alcohol beverage newsletter, told CNN.
Persons:
New York CNN —, Bud Light, influencer Dylan Mulvaney, “, ” Jennifer Hauke, Draftlines, Michelob Ultra, Bud, ”, Bryan Roth, Bud Light’s, ” Roth
Organizations:
New, New York CNN, Anheuser, Busch InBev, Draftlines Technologies, Bud, CNN, InBev didn’t, Modelo Especial, Constellation Brands, Michelob, Brewbound, Feel Goods Company, InBev, Team USA, Olympics, Major League Soccer, Copa America, FIFA Club, UFC, Busch
Locations:
New York, North America