New York CNN —It’s not $5, but Subway is bringing back cheap footlongs and joining the fast food value menu wars. Beginning August 26, Subway will sell any footlong sandwich for $6.99 — a steep discount considering that some footlongs can cost as much as $14 in some cities. It’s the privately held chain’s latest attempt at luring back customers who are balking at rising fast food prices and spending less when they do go out. Subway is owned by a private equity firm and doesn’t often reveal sales like its publicly traded rivals. Technomic data shows that Subway also lags in sales for sides and snacks compared to its competitors.

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Persons: New York CNN — It’s, ”, Burger, “, Doug Fry, Dippers, David Henkes, ” Henkes Organizations: New, New York CNN, Subway, Burger King, Starbucks, Sidekicks, CNN Locations: New York, Subway North America, Technomic