New York CNN —With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. As the use of weight-loss drugs — notably Ozempic and Wegovy — grows, the 130-year-old confectionery company is adjusting to this new era by pushing further into the wellness category with protein powders and energy drinks in popular candy flavors. Hershey’s namesake milk chocolate and Reese’s peanut butter and chocolate will soon be sold as protein powders and its Jolly Rancher candies will be turned into bubbly energy drinks. Energy drinks, which are most often bought by millennial and Gen Z customers, have “a lot of affinity” with Hershey’s products, Cunningham told CNN. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.

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Persons: Hershey, —, “, ”, Doss Cunningham, Red Bull, Cunningham, ” Cunningham, Andrea Hernández, Hernández, Hershey’s Organizations: New, New York CNN, Hershey Company, C4 Energy, Red, Energy, CNN, Kroger, Walmart, Hershey, One Locations: New York, “, United States, Amazon