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— - 4 Jimmy Donaldson — - 4 Donaldson - 4 MrBeast - 4 it's - 4 he's - 2 Dave Kotinsky - 2 didn't - 2
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☆ MrBeast is in a tough spot. But PR experts say an aggressive 'superlawyer' isn't the fix he needs.
  + stars: | 2024-08-29 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +8 min
DailyMail.com reported that he hired Alex Spiro, a $2,000-an-hour attorney who has represented Alec Baldwin and Elon Musk. He also claimed Donaldson hired a registered sex offender to be part of his crew. Related storiesHiring a 'superlawyer'In that context, he hired Spiro, who has represented Elon Musk, Megan Thee Stallion, and Alec Baldwin. AdvertisementHowever, experts told BI that if Donaldson had enlisted Spiro, it may just add fuel to the fire. Dave Kotinsky/Getty Images for MrBeast BurgerTrust is vitalTrust is hugely important between influencers and their fans, Perkes said.
Persons: —, Jimmy Donaldson —, Donaldson, DailyMail.com, Alex Spiro, Alec Baldwin, Elon Musk, Quinn Emanuel Urquhart, Sullivan, he's, Ava Tyson, Ava, MrBeast, Dawson French, Spiro, Megan Thee, Haddy, Jemal Countess, Laura Perkes, Perkes, Kellie Whitehead, Whitehead, Folivi, it's, Dave Kotinsky, they've, they're, didn't Organizations: Service, Business, YouTube, The New York Times, Daily, Elon, MrBeast Burger Locations: French, New Jersey
☆ MrBeast needs to overhaul his company culture to bounce back, experts say
  + stars: | 2024-08-12 | by ( Mikhaila Friel | ) www.businessinsider.com   time to read: +6 min
Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. YouTube's biggest creator — whose real name is Jimmy Donaldson — has been embroiled in a series of controversies in recent weeks. AdvertisementA spokesperson for Donaldson told The Times that the shoot "was unfortunately complicated by the CrowdStrike incident, extreme weather and other unexpected logistical and communications issues." What Donaldson needs is a complete overhaul of his company culture. At the time of writing, MrBeast has 308 million subscribers on YouTube, making him the most popular creator on the site.
Persons: —, Jimmy Donaldson —, it's, Donaldson, Mart, Don Arnold, Getty, YouTube megastar, Evan Nierman, Banyan, Nierman, Lucas Botzen, Botzen, MrBeast, didn't, Katya Varbanova Organizations: Service, New York Times, Business, Times, Associated Press, AP, YouTube, Viral
☆ How Amazon's massive TV deal with YouTube's top star turned sour
  + stars: | 2024-08-09 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.
Persons: —, Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas
☆ MrBeast is prepping us for his presidential run in 2036
  + stars: | 2024-07-10 | by ( Grace Eliza Goodwin | ) www.businessinsider.com   time to read: +1 min
YouTube star MrBeast jokes about running for president. MrBeast says he'd abandon political parties and take a centrist approach to America's problems. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThings have gotten so bad in the 2024 US election cycle that American YouTube celebrity MrBeast is now joking about running for president himself. "If we lower the age to run for president I'll jump in the race," he wrote on X.
Persons: MrBeast, —, Jimmy Donaldson — Organizations: Service, YouTube
☆ They’re Ignoring MrBeast’s Rules of YouTube, and Thriving
  + stars: | 2024-05-23 | by ( Chris Almeida | ) www.nytimes.com   time to read: +1 min
A more succinct way of putting it: Why is everyone on YouTube doing an imitation of MrBeast? Within a moment of clicking on any MrBeast video, he is shouting at his 250 million subscribers to explain the thesis of the video. Every thumbnail displays his face — with his mouth closed these days, which he said brings in more clicks than thumbnails where he has his mouth open. Titles are written in a classic clickbait style, like “In 10 Minutes This Room Will Explode!”He is present in each video, but only physically. In nearly every regard, he approaches YouTube as if it were a science.
Persons: Zackary, MrBeast, Jimmy Donaldson — Organizations: YouTube
☆ MrBeast brings in $700 million a year but says he's not rich: 'I've reinvested everything to the point of stupidity'
  + stars: | 2024-02-15 | by ( Nicolas Vega | ) www.cnbc.com   time to read: +2 min
The YouTuber — real name Jimmy Donaldson — rakes in hundreds of millions of dollars from his YouTube channel and Feastables food brand. But despite bringing in revenue between $600 million and $700 million each year, Donaldson says he's not rich. His massive channel has 239 million subscribers, and his videos regularly get well over 100 million views. "Each video does a couple million in ad revenue, a couple million in brand deals," he told Time Magazine this week, which noted that brands pay between $2.5 million to $3 million for a shout-out in a video. "I've reinvested everything to the point of—you could claim—stupidity, just believing that we would succeed," he said.
Persons: Jimmy Donaldson, Donaldson, he's, doesn't, it's Organizations: YouTube, Time, New York
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