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Legends of the game like Allen Iverson, Dominique Wilkins, and Shaquille O'Neal all sported Reeboks. The brand has now partnered with O'Neal to try to regain its status in the sport. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . But fast-forward to 2024, and Reebok finds itself a long way behind the likes of Nike, Adidas, and Jordan. This story is available exclusively to Business Insider subscribers.
Persons: Allen Iverson, Dominique Wilkins, Shaquille O'Neal, O'Neal, , Dee, Allen Iverson's Organizations: Reebok, Service, Reebok Pumps, Nike, Adidas, Business Locations: Jordan
For the record, I don’t consider the declining state of All-Star Games to be the greatest dilemma facing planet earth. As a societal priority, I would put fixing All-Star Games somewhere between edible pickleball rackets and tuxedos for chickens. That said, we can probably agree that the NBA All-Star Game’s Slam Dunk Contest had reached a dilapidated state. This competition was once a showcase of the NBA’s signature virtuosity—the ability of its players to defy gravity, be creative and introduce new athletic shoes. It featured towering legends of the game like Michael Jordan, Dominique Wilkins, and of course, the beloved 5-foot-6 astronaut from Atlanta, Spud Webb.
Andrew D. Bernstein/NBAE/Getty Images Jordan poses for a Little League Baseball photo in the late 1970s. Ken Levine/Getty Images Jordan famously shrugs his shoulders after hitting another 3-pointer during the 1992 NBA Finals versus Portland. "There is a reason you call someone the Michael Jordan of ... neurosurgery, or the Michael Jordan of rabbis, or the Michael Jordan of outrigger canoeing. Chip Somodevilla/Getty Images Jordan continues to promote Nike's Jordan Brand across the world. Jordan Brand/Getty Images Jordan cries at the Kobe Bryant memorial in Los Angeles in February 2020.
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