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Top related persons:
Dominic Smales - 2 — - 2 Goldman Sachs - 1 Julia Montgomery - 1 Marisa Kay - 1 Ruby Tufte - 1 Tufte - 1 she's - 1
Top related locs:
TikTok Feastables
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BI - 2 GloMotion Studios - 2 Brands - 2 Gleam - 1 Virality - 1 Forbes - 1 Service - 1 Brittprint Agency - 1

Search resuls for: "Dominic Smales"


2 mentions found


☆ Influencing boomed to a $250B industry — and many small creators feel pushed out
  + stars: | 2024-11-19 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +5 min
According to a Goldman Sachs estimate, the industry is worth around $250 billion and could grow to $500 billion by 2027. "The market may be expanding, but competition is fierce," Tachat Igityan, the CFO and founder at Destream, a payment platform for content creators, told Business Insider. Advertisement"The algorithm, it gets really frustrating," Tufte told BI. "The $250 billion influencer economy might sound huge, but it doesn't mean all influencers are raking it in," Murray said. She said she thinks this is the way most content creators will go.
Persons: Goldman Sachs, Julia Montgomery, Marisa Kay, Ruby Tufte, Tufte, she's, Dominic Smales, Kim Murray, Murray, Smales, —, influencers Organizations: BI, YouTube, Gleam, GloMotion Studios, Virality, Brands Locations: TikTok
☆ How making money as an influencer has changed in a decade
  + stars: | 2024-11-08 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +7 min
Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.
Persons: —, It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables
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