A study published in the Journal of Hospitality Marketing & Management in June found that describing a product as using AI lowers a customer’s intention to buy it. “Way before people even heard about AI, those movies shaped people’s perception of what robots that run by AI can do to humanity,” he said. …and a lack of transparencyAnother part of the equation influencing customers is the perceived risk around AI – particularly with how it handles users’ personal data. This lack of transparency is something that Gursoy warns has the potential to sour customers’ perceptions towards brands they may have already come to trust. “Rather than simply putting ’AI-powered’ or ’run by AI,’ telling people how this can help them will ease the consumer’s fears.”

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Persons: ”, Dogan Gursoy, ’, ChatGPT, Gursoy, …, “ Organizations: CNN, of Hospitality Marketing, Management, Taco Bell, Washington State University, “, Google, Hollywood