P&G Studios head Kimberly Doebereiner argues that great entertainment can come from brands.
Procter & Gamble is at the forefront of the growing brand film space — with its own in-house shingle, P&G Studios, actively pursuing entertainment projects that look nothing like ads.
"The first thing I'd love is for the distributors to see that great content can come from anybody, and even if it's from a brand, that doesn't mean it's brand content," she told Insider in an interview.
"We have great marketing, we have great brands, we can help bring in viewers, right?
"We'd love to have our content be able to show up in the retailer with our brands and create better awareness for that content," Doebereiner said.
Persons:
Kimberly Doebereiner, Doebereiner, Gamble, Ron Howard, Brian Grazer's, Michael Sugar's Sugar23, Reese Witherspoon's, Barbie, we've, Brand, Queen Latifah
Organizations:
G Studios, Procter, Gamble, HBO, Hulu, Brands, Hollywood, Advertising, Tide, Gillette, Tribeca Studios, Walmart, Blue Fox Entertainment
Locations:
Hollywood