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☆ How taking a break can help save an influencer's dying career, even when it seems like there's no hope
▼ + stars: | 2024-03-27 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementLast year, Gabbie Hanna took an extended break from the internet, with some thinking she would never come back. The shift in perception is not guaranteed by stepping away, but it does help, experts say. Advertisement"The public tends to be more forgiving of celebrities and influencers who come back and show genuine change," Varbanova said. How getting 'canceled' has changedHanna, like many influencers, has been "canceled" multiple times over her career.

Persons: Gabbie Hanna, influencers, —, Hanna, David Dobrik's Vlog, Toni Ferrara, Varbanova, It's, Colleen Ballinger —, earthness, Sophie Wood, it's, Wood, Gen Zers Organizations: Service, YouTube, Ferrera Media, Business

☆ MrBeast is asking for trouble by calling his employees 'friends of friends' instead of giving them job titles, HR experts say
▼ + stars: | 2024-02-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewYouTube megastar MrBeast doesn't like traditional job titles. Instead, he prefers to call his employees "friends of friends," or "FOFs." Experts say leaning away from traditional work structures, like disregarding job titles, may give the illusion of an employer providing a better culture, but in reality, these frameworks persist because they are important. "Get job titles defined and what someone's actually in charge of, and everyone will be able to hold each other to account about whether all the wheels are turning neatly." A cautionary taleTravis Lindemoen, the founder and CEO of the recruitment startup Enjoy Mondays, told BI that "friends of friends" set off "alarm bells" for him.

Persons: —, Jason Zavaleta, MrBeast, Jimmy Donaldson, Donaldson, doesn't, Derek Bruce, someone's, Bruce, Travis Lindemoen, YouTubers, David Dobrik's, Dobrik, Jeff Wittek, Wittek, Lindemoen, Troy Guthrie Organizations: Service, Business, YouTube, Time, OSHA, BI Locations: bam

☆ Read an exclusive 24-page deck about Snapchat's invite-only creator program Snap Stars, which breaks down best practices, how to get in, and more
▼ + stars: | 2023-10-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Whispers about Snap's invite-only creator program have swept the industry in recent months. Creators want to know how to be accepted into the program and gain access to Snap's lucrative payouts. Berry spoke about Snapchat's invite-only Snap Stars monetization program, sharing tips on getting accepted and details about how the program works. The Snap Stars program pays creators based on an ad-sharing model. And Berry highlighted important steps creators should take once accepted to maintain their engagement and growth on Snap.

Persons: Nuseir Yassin, Samir Chaudry, Brooke Berry, Eric Wei, Berry, David Dobrik, Hannah Stocking, Fortune Organizations: Nas, Facebook, Nas Company, YouTube, Karat Locations: Los Angeles

☆ YouTube halts Russell Brand channel revenues after sexual assault allegations
▼ + stars: | 2023-09-19 | by ( Jenni Reid | ) www.cnbc.com time to read: +3 min

Russell Brand leaves the Troubabour Wembley Park theatre in north-west London after performing a comedy set on Saturday September 16, 2023. YouTube said Tuesday it had suspended monetization on the channel of actor and comedian Russell Brand, who faces multiple allegations of sexual assault. Brand, who has predominantly exited mainstream media to become an internet commentator in recent years, has 6.61 million subscribers on his main YouTube channel. His other smaller channels include Football is Nice, Awakening With Russell and Stay Free With Russell Brand. "If a creator's off-platform behaviour harms our users, employees or ecosystem, we take action," the YouTube spokesperson said.

Persons: Russell Brand, Brand, Russell, David Dobrik, James Charles, X Organizations: YouTube, Brand, Twitter, U.K, Sunday Times, CNBC, London's Metropolitan Police, Metropolitan Police Locations: London, Los Angeles, Soho

☆ Creator merch startup Fanjoy has filed for bankruptcy
▼ + stars: | 2023-08-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Creator merch startup Fanjoy has filed for Chapter 11 bankruptcy, a court filing showed. Creator merch startup Fanjoy filed for Chapter 11 bankruptcy this month, according to a court filing viewed by Insider. Then around 2017, Fanjoy pivoted its business model to selling merch for YouTube creators and other internet stars . Fanjoy isn't the first creator-focused merch company to face challenges in recent months. Creators told Insider at the time that Spring had struggled with its business, including with shipping delays and late payments.

Persons: Fanjoy, Elyse Myers, Kian, Myers, We've, Chris Vaccarino, Vaccarino, Jake Paul, David Dobrik, Tana Mongeau, Addison Rae Organizations: JC, YouTube, Spring

☆ 13 Looks That Did the Most at the ‘Barbie’ Premiere
▼ + stars: | 2023-07-10 | by ( The Styles Desk | ) www.nytimes.com time to read: +1 min

If the message of the movie is that all of us are Barbie and Barbie is all of us, the pink carpet did a good job of reinforcing that message (at least that’s what the cryptic trailers imply, but we’re not sure, as no screeners have been made available). Would Ms. Sontag have found the event sufficiently earnest? Many of the attendees paid homage to the plastic icon’s palette and smoothness of skin, but that’s par for the course in Hollywood. Following a cavalcade of YouTube personalities and influencers like David Dobrik, stars like Greta Gerwig and Issa Rae arrived in head to toe pink. Cast members like Helen Mirren and Will Ferrell did not make appearances on the carpet — a shame, as Mr. Ferrell surely would have looked great dressed as Barbie.

Persons: Susan Sontag, ’ ”, Barbie, we’re, Sontag, David Dobrik, Greta Gerwig, Issa Rae, Helen Mirren, Will Ferrell, Ferrell Organizations: Mattel, YouTube Locations: Los Angeles, Hollywood

☆ A new type of creator is taking over Snapchat: Giving fans constant access to their lives, posting hundreds of times a day, and raking in cash
▼ + stars: | 2023-06-29 | by ( Marta Biino | Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Rick Lox, a food creator with around 215,000 Snapchat subscribers, said he sets dedicated times in the morning, afternoon, and evening to upload stories. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.

Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, —, Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York

"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Snapchat may be incentivizing creators to broadcast every minute of their lives, which isn't for everyone. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.

☆ How influencer couples use relationships to reach new followers and build content strategies as partners, according to a talent manager
▼ + stars: | 2023-06-27 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

A talent manager explains how he strategizes with influencer couples. Toteda and Cushion are the type of influencer couple Duncan and Ingenuity Live are looking to work with more. This is not dissimilar to how they would deal with an individual influencer, but there is a difference in application. Duncan thinks more influencer couples should collaborate with other couples, as well. "A lot of couples aren't looking to other couples that maybe have a small crossover of the same audience," Duncan said.

Persons: TikTok, influencers Monet McMichael, Jalen Noble, McMichael, Noble, Jeff Duncan, Nick Toteda, Anthony, Toteda, Duncan, it's, There's, Liza Koshy, David Dobrik, Nick Viall Locations: London

☆ A talent manager who works with influencer couples explains how creators use relationships to reach new followers — and the type of couple he'll never work with
▼ + stars: | 2023-06-24 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

☆ The makers of Dispo are quietly building a new dating app that uses AI to spark romance — but David Dobrik isn't involved
▼ + stars: | 2023-05-03 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

The team behind photo-sharing app Dispo is building a new dating app called Teaser AI. Spotted on the Apple App Store, Teaser AI will incorporate AI into online dating. The team behind David Dobrik's photo-sharing app, Dispo, is up to something new: a dating app. Teaser AI, with the tagline "less talk, more action," is an unreleased dating app that will — you guessed it — incorporate AI into online dating. The app also pledges to "ward off catfishing and creeps" by verifying profiles, according to the app store listing.

☆ Snapchat just launched 'Creator Collab,' a new marketplace for top influencers to work with brands. Here's how it works.
▼ + stars: | 2023-05-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Snapchat has introduced Collab Studio to help top influencers on the platform connect with brands. Snap is offering a new way for influencers to connect with brands to create sponsored content. Snapchat has become a creator favorite lately — its parent company Snap boasts of over 750 million monthly users on the app, most of whom open it almost 40 times a day. Snap's new Collab Studio offers brands the ability to work with four initial partners — Whalar, Beeline by Brat TV, Influential, and Studio71 — to produce video content. With thousands of creators on the platform, Collab Studio also helps companies identify the best talent for their campaigns, execute contracts, and track deliverables.

☆ Leaked documents show how Snapchat's lucrative Snap Stars program pays influencers and best practices the company shares with creators
▼ + stars: | 2023-03-24 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +6 min

Creators who are part of the Snap Stars program are eligible for the ad-revenue-share beta. When asked about the ad program's eligibility criteria by Insider, Snap declined to comment. Meanwhile, Snap Stars who aren't in the beta program are posting more on the platform in the hopes they'll be selected for this financially lucrative opportunity. "I was really excited because being a Snap Star really helps with your growth," he said. A document for creators shows Snap's best practices for postingSnap has sent some Snap Stars guidelines with best practices for posting.

☆ Podcast listeners prefer video over audio alone, according to a new survey, giving YouTube a big edge. Here are more key takeaways.
▼ + stars: | 2023-01-12 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

A survey by Morning Consult found that listeners now prefer podcasts with video than those without. While platforms like YouTube and Spotify have offered audio podcasts for years, another format has been gaining steam recently: video. The poll, which surveyed 2,202 US adults in October, found that 46% of podcast listeners said they prefer consuming podcasts with video. As a result, podcast hosts might be more inclined in the future to invite star studded personalities onto their shows to improve ratings. Live events allow podcast hosts to record episodes in front of in-person audiences and connect with fans after the recording ends.

☆ Top Hollywood lawyer Bryan Freedman paid a $40,000 settlement after being accused of gang-raping a 17-year-old while in college
▼ + stars: | 2022-11-16 | by ( Kate Taylor | ) www.businessinsider.com time to read: +8 min

But clients may not know that Freedman, 58, was accused of sexual assault in the 1980s and paid a $40,000 settlement to the accuser. She said that instead of taking her there, the men brought her to the nearby Zeta Beta Tau fraternity. The plaintiff said she and her friend then returned to Zeta Beta Tau to retrieve her shoe and car key. The 17-year-old and her parents sued Freedman and the two other fraternity brothers, as well as Zeta Beta Tau and Tau Kappa Epsilon. (Zeta Beta Tau and the other college students accused of sexual assault also agreed to pay settlements, none of which admitted liability.)

☆ How to get a YouTube video editor job and how much they earn
▼ + stars: | 2022-11-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. The jobs in the YouTube space range from "YouTube producer," to "thumbnail designer," or "video editor." How to become a YouTube video editorBecoming an established editor often depends on building the right connections. Rhyze explains how he sets his rates as an editorA good video editor also knows that editing for YouTube is very different than editing other forms of video entertainment. Read how much Vulpis he makes per month, and the differences between filmmaking and YouTube editingOther YouTube jobs: Thumbnail designerBeing a video editor is not the only way to build a career working "behind the scenes" of a YouTube video.

☆ David Dobrik's L.A. pizza restaurant opening draws massive weekend crowds despite influencer’s controversial past
▼ + stars: | 2022-11-14 | by ( Morgan Sung | Morgan Sung Is A Trends Reporter For Nbc News Digital. | ) www.nbcnews.com time to read: +7 min

YouTuber David Dobrik’s restaurant, Doughbrik’s, would open its doors at 1 p.m. Saturday. The family knew its early arrival would guarantee them a prime spot in line, a slice of pizza and most important: a Dobrik sighting. The lull in content follows a string of controversies entangling Dobrik since he filed for the Doughbrik’s trademark in 2020. Dozens of people flocked around the entrance to the restaurant on Saturday, where Dobrik was posing for photos with fans who braved the line. The restaurant, he wrote, "sold out of pizza" its opening day.

☆ Elon Musk asked Twitter followers if he should bring back Vine, the cult TikTok forerunner that popularized short-form video
▼ + stars: | 2022-10-31 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk polled his Twitter followers over whether he should bring back defunct video platform Vine. Vine was owned by Twitter but shut down in 2016 after many of its biggest stars left the platform. Musk completed his deal to buy Twitter Friday, and is already looking to make sweeping changes. Twitter discontinued Vine in 2016, keeping an archive service until it fully shut down three years later. Musical.ly then became the most popular short-form video app, with an emphasis on lip-syncing videos, before being bought by ByteDance, the parent of TikTok, in 2017.

☆ How Tom Ward's YouTube side hustle became the go-to interview for influencers and YouTubers
▼ + stars: | 2021-12-01 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +6 min

But in 2015, determined to take his career in a new direction, Ward started blogging on his personal website. By early 2017, Ward started blogging about influencer marketing for Forbes, although he didn't follow YouTubers or YouTube culture at the time. When Paul tweeted Ward's article and Ward's Twitter handle, Ward said his phone started "blowing up." After he published his interview with Paul, Ward started interviewing even bigger YouTubers and influencers, like Shane Dawson and Lele Pons. Now, Ward's YouTube channel has more than 5.3 million views, and his easy rapport with influencers has led to even bigger opportunities, like co-hosting a branding-focused podcast with TikToker Griffin Johnson.

☆ 2 new accusers say 'Durte Dom,' a former member of David Dobrik's Vlog Squad, preyed on them as fans
▼ + stars: | 2021-11-03 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +19 min

In a somber video, Zeglaitis shared his account of the evening and friendly text messages between him and Hannah. Another woman told Insider that she went to Zeglaitis' apartment in 2017 to film a clip for Dobrik's vlog. The two were fully clothed at the time, she said, standing just outside Zeglaitis' apartment in the hallway. They also said they were lured to Zeglaitis' apartment, which featured prominently in Dobrik's vlogs, by his social-media fame. I was just going along with what was happening," Jennifer told Insider.

☆ 6 YouTube commentary channel creators explain why spilling tea is harder than it used to be
▼ + stars: | 2021-07-31 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +2 min

On YouTube, tea, commentary, and drama channels share goings-on, feuds, and debates surrounding the most famous creators on the platform. Dustin Dailey has been posting videos to his eponymous YouTube channel for about five years. Jeffree Star and James Charles, two of the biggest beauty influencers in the world, have both faced allegations of sexual misconduct. "It used to be a lot of fun to just make videos because it used to be petty stuff." Charles has since faced allegations of grooming from several underage boys.

☆ YouTuber Tana Mongeau's new manager discusses his plan to take her from internet star to mainstream celebrity, among clients like Scott Disick and Ray J
▼ + stars: | 2021-07-26 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +5 min

After parting ways with her longtime manager, YouTuber Tana Mongeau signed with David Weintraub. Tana Mongeau's new manager is ready to make millions. "Tana is still a 23-year-old young lady but she is extremely savvy," Weintraub told Insider. Tana Mongeau is "Cancelled" on her new podcast produced by David Weintraub Entertainment and the Paragon Collective. According to Weintraub, Mongeau was in a "dark place" before they met, in large part because of what Weintraub described as exploitative management.

☆ Un copil de 9 ani a câștigat în 2020 aproape 30 de milioane de dolari din YouTube
▼ + stars: | 2020-12-22 | by ( Publika.Md - Aici Sunt Știrile | ) www.publika.md time to read: +2 min

Ryan Kaji, un copil de 9 ani din Texas, a devenit cel mai bine plătit YouTuber din lume al acestui an, după ce a câștigat aproape 30 de milioane de dolari doar în 2020. Ryan Kaji a câștigat anul acesta 29,5 milioane de dolari din canalul de YouTube, „Ryan`s World”, unde postează zilnic clipuri în care testează cele mai noi jucării. Totodată, băiatul a reușit să scoată o sumă estimată la 200 de milioane de dolari din jucării și îmbrăcăminte marcă proprie, inclusiv pijamale Mark&Spencer. De asemenea, copilul a semnat un acord nedezvăluit încă, dar probabil de milioane de dolari, pentru propriul său serial de televiziune pe canalul Nickelodeon. Topul celor mai bine plătite staruri de pe YouTube îi mai include pe Jimmy Donaldson (24 milioane de dolari), Dude Perfect (23 milioane de dolari), Rhett și Link (20 milioane de dolari), Markiplier (19,5 milioane de dolari), Preston Arsement (19 milioane de dolari), Nastya (18 milioane de dolari), Blippi (17 milioane de dolari), David Dobrik (16 milioane de dolari), precum și Jeffree Star (15 milioane de dolari).

Persons: Ryan Kaji, ro, Ryan, Mark, Spencer, Ryan ToysReview, Jimmy Donaldson, Rhett, Link, Preston Arsement, David Dobrik Organizations: The, Nickelodeon ., YouTube, Truth, Social Blade Locations: Texas, SUA

☆ Un copil de 9 ani a câștigat într-un an aproape 30 de milioane de dolari din YouTube
▼ + stars: | 2020-12-22 | by ( ) www.jurnal.md time to read: +2 min

Ryan Kaji a câștigat anul acesta 29,5 milioane de dolari din canalul de YouTube, „Ryan`s World”, unde postează zilnic clipuri în care testează cele mai noi jucării. Totodată, băiatul a reușit să scoată o sumă estimată la 200 de milioane de dolari din jucării și îmbrăcăminte marcă proprie, inclusiv pijamale Mark&Spencer. De asemenea, copilul a semnat un acord nedezvăluit încă, dar probabil de milioane de dolari, pentru propriul său serial de televiziune pe canalul Nickelodeon. Topul celor mai bine plătite staruri de pe YouTube îi mai include pe Jimmy Donaldson (24 milioane de dolari), Dude Perfect (23 milioane de dolari), Rhett și Link (20 milioane de dolari), Markiplier (19,5 milioane de dolari), Preston Arsement (19 milioane de dolari), Nastya (18 milioane de dolari), Blippi (17 milioane de dolari), David Dobrik (16 milioane de dolari), precum și Jeffree Star (15 milioane de dolari), scrie digi24.ro. Cifrele sunt bazate pe informații de pe YouTube, Social Blade și Captiv8, precum și pe date oferite de agenți, manageri, producători și avocați.

Persons: Ryan Kaji, Ryan, Mark, Spencer, Ryan ToysReview, Jimmy Donaldson, Rhett, Link, Preston Arsement, David Dobrik Organizations: Nickelodeon ., YouTube, Truth, Social Blade Locations: SUA

☆ Forbes a publicat topul celor mai bine plătite staruri de pe YouTube în 2020. Pe primul loc e un băiat de nouă ani
▼ + stars: | 2020-12-22 | by ( Onixmedia Srl | ) diez.md time to read: +3 min

Forbes a publicat topul celor mai bine plătite staruri de pe YouTube în 2020. Pe locul al doilea s-a situat Jimmy Donaldson, un nou venit în universul platformei YouTube, care a obţinut venituri de 24 de milioane de dolari şi un total de peste trei miliarde de vizualizări. Grupul a obţinut venituri de aproape 23 de milioane de dolari şi a totalizat 2,77 de miliarde de vizualizări. Anastasia Radzinskaya a încasat venituri de 18,5 milioane de dolari, David Dobrik a obţinut 15,5 milioane de dolari, iar Jeffree Star – care a pierdut mai multe contracte de sponsorizare în urma disputei sale cu colegul lui din industria produselor de machiaj James Charles – a încasat venituri de 15 milioane de dolari. El distribuie pe canalul său de pe YouTube şi videoclipuri educaţionale, în care vorbeşte despre statele federale americane, capitalele acestora şi modul în care se formează un tsunami.

Persons: Forbes, Ryan Kaji, Jimmy Donaldson, Mr, David Dobrik, Anastasia Radzinskaya, Cory Cotton, Garrett Hilbert, Cody Jones, Tyler, James Charles, Ryan Organizations: Forbes, YouTube, World, Nickelodeon Locations: american, american Texas

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