Disney is no longer letting new customers sign up for Hulu or Disney+ via Apple's App Store.
Disney is now telling would-be customers to pay for subscriptions on Disney's own site, instead of on Apple's App Store — though people who've already started paying for either service via Apple can keep doing that.
But the App Store split does represent a rift between two longtime partners, so it's definitely worth noting.
Disney's rationale is clear here: When customers sign up for Disney subscription services via Apple, Apple takes up to 15% of the monthly fees those services generate.
Just like Netflix in 2018, Disney has decided that the services Apple offers through its App Store — the ability to market to and bill a giant installed base — aren't worth giving up a meaningful chunk of revenue.
Persons:
Bob Iger, —, who've, Iger, Steve Jobs, Jobs
Organizations:
Disney, Apple, Hulu, Service, Netflix, iTunes, Jobs, Pixar, Apple's, Reps