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☆ Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000.
▼ + stars: | 2024-04-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: 1 min

Amazon is still spending big and hiring as it seeks its place in the streaming wars. Most of the hires are in product and tech as it tries to grow viewership and advertising. It's paying base salaries that can go as high as $350,000. Amazon's Prime Video is a frontrunner in the streaming wars, where only a few players will likely survive. Prime Video has consistently ranked high in terms of monthly view time, a crucial metric for advertisers, after YouTube and Netflix and neck and neck with Disney's Hulu, according to Nielsen.

Persons: Disney's Organizations: Amazon's, YouTube, Netflix, Disney's Hulu, Nielsen, Amazon, Business

☆ Why Disney's Hulu deal is a win for the company's streaming business
▼ + stars: | 2023-11-02 | by ( Paulina Likos | ) www.cnbc.com time to read: +3 min

The transaction, which reflects the guaranteed minimum value of $27.5 billion for the streaming service the two sides agreed upon in 2019 , is expected to close by Dec. 1. Disney stock climbed 2.4% Thursday, to trade at roughly $83 a share. But the new ownership structure should allow Disney to create a more valuable streaming service as a single product under the Disney+ umbrella. Disney's widely expected deal to acquire the remainder of Hulu comes as the company continues to struggle to make its streaming business profitable, even if losses have been narrowing of late. But the development of a one-stop-shop for all Disney's streaming content should at least enhance the customer experience, while also improving engagement.

Persons: Walt Disney, Jeff Marks, Hulu, Jim Cramer's, Jim Cramer, Jim Organizations: Hulu, Disney, Comcast, CNBC, ESPN, DIS, Getty Locations: NBCUniversal, Hulu

☆ A Hulu exec details how elaborate partnerships 'surprise and delight' audiences and boost followings for big releases like Oprah-produced 'Black Cake'
▼ + stars: | 2023-11-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Disney's Hulu has a lot riding on "Black Cake," its adaptation of Charmaine Wilkerson's New York Times bestseller that centers on a Black family and spans decades and geographies from Jamaica to Scotland to California. Several Caribbean bakeries across the US will give out samples of black cake, the rum-soaked treat that's at the heart of the story. Hulu's partnerships start with the audienceMatthews and her team put together about a dozen partnerships a year tied to big releases. For "Black Cake," the book's fan base and defining themes were front and center for Hulu. Customers must be members of Barnes & Noble's Premium Membership ($39.99 a year) to see the "Black Cake" sneak peek, which let the bookseller promote its rewards program.

Persons: Charmaine Wilkerson's, Marissa Jo Cerar, Oprah Winfrey, Aaron Kaplan, Hulu, Noble, Adia Matthews, Matthews, screeners, —, Danny Trejo —, Postmates, Selena Gomez's, Cynthia Di Meo, Mabel Mora, Influencers, Barnes Organizations: Hulu, Charmaine Wilkerson's New York Times, Harpo Films, Entertainment, Barnes, Spelman College, Howard University, Hollywood, Con, Samba, Walt Disney Co, Disney Locations: Jamaica, Scotland, California, Caribbean, it's, Southern California, Los Angeles, LA, American, Hollywood

☆ Disney and Charter reach deal to end cable blackout, expand access to streaming services
▼ + stars: | 2023-09-11 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +2 min

Hours ahead of "Monday Night Football," which airs on Disney's ESPN, the companies reached a deal that would allow millions of Charter cable customers to watch the game. Terms of the deal are said to include a discounted wholesale price for subscribers for Disney streaming services, and an increase in marketplace, or subscriber fees, paid to Disney, CNBC's David Faber reported, citing sources. The highly anticipated ESPN streaming service will be made available to Spectrum TV Select subscribers when it launches. At the time of the blackout, Charter had about 14.7 million customers. Hours after the blackout began, Charter executives held an investor call pushing for a revamped deal with Disney that would give Spectrum pay-TV customers free access to Disney's ad-supported streaming apps Disney+, ESPN+ and Hulu.

Persons: CNBC's David Faber, ESPN — Organizations: Charter Communications, Disney, ESPN, Warner Bros . Discovery, Paramount Global, FX, Disney Channel, YouTube, U.S ., ESPN — Disney, Hulu, NFL, Monday Night, Charter Locations: Hulu

☆ Bob Iger doesn't have a lot of good options at Disney these days, says Puck's Matt Belloni
▼ + stars: | 2023-09-11 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBob Iger doesn't have a lot of good options at Disney these days, says Puck's Matt BelloniMatt Belloni, Puck founding partner, joins 'Squawk Box' to discuss the options for Disney's Hulu, the contract dispute between Disney and Charter customers, and more.

Persons: Bob Iger doesn't, Matt Belloni Matt Belloni, Puck Organizations: Disney, Hulu, Charter

☆ Apple TV+ has grown to No. 3 among ad-free streamers, besting Hulu and Max in share — but it faces stiff competition if it launches an ad tier
▼ + stars: | 2023-07-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

New data shows Apple TV+ has more than tripled its share of streaming subscribers. More established streamers have had the most success growing their ad tiers. The findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. Apple TV+ has more than tripled its share of ad-free subscribers in the past two years, jumping ahead of Paramount+, Disney's Hulu, and Warner Bros. But Apple TV+ has yet to move into ad-supported streaming, where competitors are seeing their biggest subscriber growth — not to mention new revenue opportunities.

Persons: Peacock, Lauren Fry, Hulu, Discovery's Max, Jonathan Carson Organizations: Apple, Hulu, Paramount, Warner Bros, Netflix, Disney Locations: Hulu

☆ Apple TV+ is growing faster than other streamers, but it'll have a lot of catchup to do when it launches its rumored ad tier
▼ + stars: | 2023-06-30 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

More established streamers have had the most success growing their ad tiers. The findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. Apple hired ad exec Lauren Fry earlier this year to build out the business, The Information reported, stoking speculation about its ad plans. And the streamers that have had an ad-supported tier for a while may have a first-mover advantage, the Antenna data suggests. AntennaNetflix and Disney+, meanwhile, whose ad tiers are the newest — having launched late last year — have only 2% and 5% of their subscribers opting for ads, respectively.

Persons: Peacock, Lauren Fry, Hulu, Discovery's Max, Jonathan Carson Organizations: Hulu, Apple, Paramount, Warner Bros, Netflix, Disney Locations: Hulu

☆ Disney has a math problem as it strives to compete with Netflix, Wall Street analysts warn. Here's why Bob Iger is destined to make a $9 billion bet on Hulu anyway.
▼ + stars: | 2023-06-16 | by ( James Faris | ) www.businessinsider.com time to read: +11 min

Disney CEO Bob Iger must decide whether to acquire all of Hulu and fold it into Disney+. By buying all of Hulu, Disney could integrate its content into Disney+, which would make the flagship Disney streamer a formidable challenger to Netflix. "You look at the Disney+ bundle with Disney+, Hulu, and ESPN+, and it's a pretty powerful combination," Nispel told Insider. Currently, the ad versions of Hulu and Disney+ each cost $8 per month while ad-free Hulu and Disney+ cost $15 and $11, respectively. The consensus among analysts about Disney's Hulu dilemma was neatly summarized by Barton Crockett of Rosenblatt Securities, whose price target implies 26% upside for Disney.

Persons: Bob Iger, Iger, that's, Joe Bonner, Brandon Nispel, Nispel, Disney's, Wells, Steven Cahall, Cahall, Hulu, Michael Morris, He's, Morris, Disney, Will Iger, Barton Crockett, Crockett Organizations: Disney, Hulu, Comcast, Netflix, Wall, Argus Research, KeyBanc, ESPN, TAM, Rosenblatt Securities Locations: Hulu

☆ Will Netflix price cuts, ad-supported plan help add more users?
▼ + stars: | 2023-04-17 | by ( Yuvraj Malik | ) www.reuters.com time to read: +3 min

[1/2] Smartphone with Netflix logo is seen in front of a descending stock graph in this illustration taken April 19, 2022. Netflix is expected to add 3.43 million subscribers in the April-June period, according to 16 analysts polled by Refinitiv, compared with 970,000 subscriber losses in the year-ago quarter. Amazon knocked Netflix off the top spot in the United States last year, according to consulting firm Parks Associate. Netflix in November introduced a streaming plan with advertising for $6.99 per month in 12 countries, after resisting commercials for years. "In 2020, only one in five new sign-ups were to ad-supported plans; last year, it was nearly one in three."

☆ Want to watch MLB games? Making sense of the confusing TV and streaming landscape
▼ + stars: | 2023-03-30 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +4 min

Home base planFor the baseball fan looking to watch as many games as possible, a traditional pay TV service is still the go-to place. Discovery' s TBS, as well as Fox Corp. 's broadcast and pay TV networks, take up a decent chunk of the schedule. However, as more options are introduced, regional sports networks are getting fewer games and fans have to pay more to watch all games. With a higher rate of consumers dropping pay TV bundles and opting for streaming services, many networks have created direct-to-consumer streaming app options. Few offset the pay TV losses, but at least provide an option for fans wanting to stream.

☆ NBCUniversal expects Peacock losses to peak this year as streamer slowly adds subscribers
▼ + stars: | 2023-01-26 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +4 min

The NBCUniversal Inc. Peacock streaming service is displayed on a laptop computer in an arranged photograph taken in the Brooklyn Borough of New York, U.S., on Monday, April 20, 2020. Streaming service Peacock has slowly been taking flight with consumers. Like its peers, Comcast has been investing in its streaming platform by putting more of its content on Peacock. Company executives said Thursday Peacock losses will peak in 2023 at around $3 billion, but expect it to steadily improve after that. And besides that, propping up Peacock with NBCUniversal content from its linear networks also only helps to accelerate its bleeding of Comcast's cable-TV customers.

☆ Netflix's new ad tier plan appears to be working
▼ + stars: | 2023-01-09 | by ( Lucia Moses | Ryan Joe | ) www.businessinsider.com time to read: +5 min

Netflix's new ad-supported tier accounted for 13% of subscribers in its first month, new Evercore research found. Evercore believes the ad tier is driving incremental subscriber growth for Netflix. The firm upgraded its rating on Netflix in September based on its ad-supported tier and plan to crack down on password-sharing, which are expected to drive earnings and share price. Netflix's ad tier entered a crowded field of streaming services, including ad-supported versions, from Disney's Hulu to Comcast's Peacock to Warner Bros. Netflix's ad tier was followed close behind Disney+ with Ads launching in December, and Warner plans to launch a combined Discovery+-HBO Max app in spring with an ad-supported tier.

☆ Netflix's ad tier drove 13% of subscriptions in its first month, new survey shows
▼ + stars: | 2023-01-06 | by ( Lucia Moses | Ryan Joe | ) www.businessinsider.com time to read: +5 min

Netflix's new ad-supported tier accounted for 13% of subscribers in its first month, new Evercore research found. Evercore believes the ad tier is driving incremental subscriber growth for Netflix. Netflix's new ad-supported tier accounted for 13% of the streamer's subscribers in its first month, with about half being new or returning users to the streamer, according to new research from Evercore ISI. Netflix's ad tier entered a crowded field of streaming services, including ad-supported versions, from Disney's Hulu to Comcast's Peacock to Warner Bros. Netflix's ad tier was followed close behind Disney+ with Ads launching in December, and Warner plans to launch a combined Discovery+-HBO Max app in spring with an ad-supported tier.

☆ YouTube's NFL 'Sunday Ticket' deal is a win for traditional TV networks, too – here's why
▼ + stars: | 2022-12-23 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +5 min

Traditional TV networks got what they wanted out of it, too. Google's YouTube TV bundle includes broadcast stations like CBS, Fox and NBC. Sports, and particularly the NFL, have long been considered the glue holding the traditional TV bundle together. YouTube TV had more than 5.3 million subscribers as of the third quarter, putting it above its competitors like Disney's Hulu Live TV+, Fubo TV and Dish's Sling, according to data from MoffettNathanson. "This is a win for YouTube TV as it serves a larger goal for them getting more subscribers.

☆ Hulu salaries revealed: How much the streamer and other Disney divisions pay for jobs in tech, marketing, and more
▼ + stars: | 2022-03-31 | by ( Ashley Rodriguez | Travis Clark | ) www.businessinsider.com time to read: +7 min

Kelly Campbell exited as president of Hulu last year, and former Disney+ executive Joe Earley was named her successor in January. Insider analyzed work-visa disclosures to see what Hulu and other Disney divisions pay for certain positions. Most of the roles were tech jobs, including data scientist and software engineer roles. Disney Streaming did not comment by press time. For example, Hulu included a pay rate of $153,000 to $183,600 per year for a data engineer position.

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