Now, looking for a return on their content investments, Disney , Warner Bros. Disney said last week that its combined streaming services — Disney+, Hulu and ESPN+ — were profitable for the first time during its fiscal third quarter. Ahead of earnings, Disney announced it's raising streaming prices by $1 to $2 a month for Hulu, Disney+ and ESPN+. Similar to Disney, Paramount Global said last week in its quarterly earnings conference call that its streaming business, centered on flagship service Paramount+, reached profitability. Discovery said during its second-quarter earnings conference call that streaming ad revenue doubled year over year.

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Persons: Jaque Silva, Mike Proulx, Disney, Bob Iger, Iger, Discovery's Max, Comcast's Peacock, Gunnar Wiedenfels, Forrester's Proulx, Proulx, Discovery's Wiedenfels, Discovery, Tim Nollen, Ted Sarandos, Sarandos Organizations: Netflix, Disney, Warner Bros . Discovery, Forrester, Hulu, ESPN, Warner Bros, Paramount, Paramount Global, Discovery, Max, Hub Entertainment Research, Getty, Media, Macquarie, Westend61 Locations: Paramount's, Peacock