AdvertisementCharter will end up paying WBD for the right to give away Max with ads (as well as Discovery+, WBD's much-less-popular streamer), which sells for $10 a month. So WBD isn't exactly giving Max away. But by making a version of Max free to millions of Charter subscribers, WBD is basically inviting existing Charter/Max subscribers to trade down. But this time around, LightShed analyst Rich Greenfield calls the deal a "victory" for WBD, given the weakened position of its cable channels. Related stories"Nobody had faith in Zaslav/WBD to get a Charter deal done, especially a deal that was not even up for an entire year," he writes.

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Persons: —, WBD, Max, there's, Warner, Rich Greenfield, Nobody, Greenfield, John Malone, Malone, David Zaslav, Goldman Sachs, He'll Organizations: Service, Warner, TNT, NBA, Business, HBO, Charter, Disney, ESPN, Analysts, Comcast, DirecTV Locations: Zaslav, DirectTV's