Former Starbucks CEO Howard Schultz was initially opposed to introducing the Frappuccino. But early on, it had a notable critic: then-CEO Howard Schultz. "I think Frappuccino is a great example of Howard Schultz being 100% incorrect, wrong and on the wrong side of the debate," Schultz said in the interview. Former Starbucks CEO Howard Schultz says he initially opposed introducing the blended coffee drink. AdvertisementAdvertisement"It turned out that Frappuccino became a multibillion-dollar business for Starbucks," Schultz told Bensinger.

---

Persons: Howard Schultz, Schultz, wouldn't, Graham Bensinger, Abby Wallace, Dina Campion, Campion, George Howell, Schultz wasn't, Bensinger, Frappuccinos, Alex Tai, Frappuccino Organizations: Starbucks, Service, Southern California Starbucks, Beverage, Getty Images Locations: Wall, Silicon, Southern California, Canada, Shanghai