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☆ How hustle icon Gary Vee found his inner Ted Lasso
▼ + stars: | 2024-12-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

AdvertisementVaynerchuk, also known as Gary Vee, has built a legion of fans, many of whom are young men, by evangelizing hard work. His schtick lands with a generation that's grown up with — and is now exhausted by — social media, which encourages constant comparisons with others. Advertisement"In the beginning, it was, 'That's dumb, that's dumb,'" Jon Halvorson, SVP of Mondelez and a longtime client, said of Vaynerchuk's rhetoric. CMOs no longer have to be convinced to embrace social media, and many have even bypassed agencies like VaynerX altogether to take that work in-house. Naysayers say his personal brand is still bigger than his company; Vaynerchuk has 22 times as many followers on X as VaynerMedia.

Persons: Gary Vaynerchuk, Vaynerchuk, Gary Vee, He's, VeeCon, Scott Galloway, Joe Rogan, Chelsea Guglielmino, Jon Halvorson, Ted Lasso, Mona Vand, Cassidy Sparrow, Meta's Ray, we'll, let's, Let's, Tubi, Gen, Lauren Graham, Gilmore, Wines, VeeFriends, Brian Morrissey, Sandeep Seth, Raymond Hall, he's, Halvorson, David Ogilvy, Leo Burnett, Andrew Essex, Droga5 who's, Gary, Naysayers, Dave Kotinsky, JC Penney's, he'd Organizations: Constellation Brands, Business, Chelsea, Mondelez, Fox, New, CMO, Forbes, TCS, New York Jets, Apple, Tribeca Locations: blockchain, Los Angeles, New York, Singapore, Meta, VaynerX, VaynerMedia

☆ Streaming site Twitch is embroiled in controversy over creators’ content about its handling of Israel and Palestine
▼ + stars: | 2024-12-05 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +9 min

The controversy at Twitch underscores how hard it is to deal with sensitive political topics that have become commonly discussed and shared on social media. Saltman has criticized and targeted Piker, and Saltman told DigiDay his campaign’s group had reached out to over 100 advertisers already. Controversy over streamersComments made at the “Ayyrabs Podcast” panel, hosted by Twitch partner and streamer Frogan at TwitchCon, are at the center of the controversy. “Any and all content on Twitch must abide by our Community Guidelines, and we apply these rules objectively, to all of our creators. When we find content that breaks those rules, we take enforcement action,” the company said in a statement Wednesday.

Persons: JPMorgan Chase, TwitchCon, Twitch, Dan Clancy, ” Hasan Piker, HasanAbi, Joe Rogan, Ritchie Torres, Hasan Piker, Torres, “, Piker, ” Piker, “ I’ve, ”, Dan “, Saltman, Steven “ Destiny ” Bonnell, DigiDay, ” Saltman, Sabra, ” Sabra, Robin L Marshall, Ethan Klein, Frogan, raff, Zack Hoyt, ” Asmongold, I’m, It’s, They’d Organizations: New, New York CNN, JPMorgan, Twitch, Chevron, CNN, Bloomberg, New York, NBC, Wired, Strauss, PepsiCo, Samsung, Capcom, Defamation League, Israel, ADL, YouTube Locations: New York, Gaza, Israel, TwitchCon, San Diego, San Diego , California

Read previewIt could be the end of an era for publishers on Snapchat. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

Persons: —, Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat

But the news wasn't greeted warmly in some corners of media, as it raised concerns that Snapchat might become the latest in a line of Big Tech platforms to deprioritize traditional media publishers in favor of creators. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

☆ Elon Musk has made a nasty mess for X, but it may not matter all that much to him
▼ + stars: | 2024-09-17 | by ( Madeline Berg | ) www.businessinsider.com time to read: +6 min

X owner Elon Musk, who has endorsed Trump, replied, "And no one is even trying to assassinate Biden/Kamala." Related stories"I don't think this is much more than just confirmation that X is not a place for brands. This year, advertisers slashed their X marketing budgets ahead of major events like the Super Bowl. Musk is still the richest person in the world, with a net worth of about $250 billion, per Bloomberg. AdvertisementSo X may suffer, but Musk will probably come out alright.

Persons: —, Donald Trump, Elon Musk, Trump, Biden, Kamala, Tucker Carlson, Brian Morrissey, Digiday, Brendan Gahan, Musk, Musk's, Gahan, bode, Morrissey, he's, haven't, outrageousness, Eric Dezenhall Organizations: Service, Business, LinkedIn, Authority, Disney, Apple, Walmart, Cannes, Street Journal, Twitter, Bloomberg, Dezenhall Resources Locations: South Africa

☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ The Juggernaut promised to revolutionize South Asian news. But insiders say the company's founder misled investors, struggled to raise money, and left workers 'heartbroken.'
▼ + stars: | 2024-03-05 | by ( Katie Warren | ) www.businessinsider.com time to read: +33 min

They were gathered for the inaugural summit of The Juggernaut, a digital South Asian news startup that launched in 2019. The Juggernaut spokesperson told BI that "multiple employees have equity in the company," but BI was unable to identify any such employees. "Twenty years ago, you might've struggled to mention a South Asian actor that you've seen in a movie," he said. As of January, the site had about 10,500 subscribers, Sur told investors in an email viewed by BI. Some feel that the publication has strayed from its mission of delivering "untold, smart South Asian stories and news you won't find anywhere else."

Persons: —, Richa Moorjani, Manish Chandra, Anish Melwani, Sadiq Khan, Amitav Ghosh, Roy Rochlin, Jay Bhattacharya, didn't, Sur, Padma Lakshmi, Moorjani, Mira Nair, Oprah Winfrey, she'd, who've, Josh Benson, Bhattacharya, might've, you've, Dev Patel, Priyanka Chopra, Black millennials, Bhattacharya's, Adam Hansmann, Kevin Lin, Albert Ni, Charles Hudson, Steve Jennings, Sur's, Kyle Stanford, Axios, Stanford, Snigdha, Winfrey, MICHAEL TRAN, hadn't, wouldn't, Fariha Róisín, Meghna Rao, Róisín, Rao, Rao didn't, they'd, she's, it's, Hudson, who'd, Reetu Gupta, Aditi Shah, Sean Gupta, Steven Simione, would've, we're, Brian Morrissey, Morrissey, cofounders, Narendra Modi's, Sneha Mehta Organizations: Spring Studios, Netflix, Business, New Yorker, Harvard Business School, Guardian, American, Old Town Media, Athletic, BI, Indian, Yale, McKinsey, Precursor Ventures, Forbes, Getty, TechCrunch, YouTube's Sustainability, YouTube, Paramount Pictures Studios, Immigration Services, Stanford, Digiday, Gannett Locations: York City, chai, Jean's, hasn't, Sur, New York City, South, Asian, India, Madhya Pradesh, Queens, Sur texted, Indian American, AFP, Róisín, Los Angeles , California, South Asia, Silicon

☆ Here's why one Gen Xer likes working with his Gen Z colleagues
▼ + stars: | 2023-11-18 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Gen Z can catch flak for being difficult in the workplace. But a Gen X boss at Duolingo recently broke down the good aspects of working with Gen Z on an episode of podcast "The Return." There's a growing consensus that Gen Z is bringing about a workplace reckoning. AdvertisementIt's not uncommon to hear managers complain that Gen Z workers are lazy, lack soft skills , or need constant supervision. Having a good sense of work-life balance, which Gen Z typically values, improves overall workplace culture, he said.

Persons: Gen Z, —, Gen Xer Stephen Chen, Chen, Gen, Parvez, She's, Steve Organizations: Service, Zaria Parvez Locations: Duolingo

☆ Suman Bhattacharyya — Former Reporter at The Wall Street Journal
▼ + stars: | 2023-09-11 | by ( Suman Bhattacharyya | ) www.wsj.com time to read: 1 min

Suman BhattacharyyaSuman Bhattacharyya covered emerging technology for CIO Journal. He previously covered fintech, retail and customer experience technologies and has written for the Journal, Industry Dive, Digiday and other publications. Prior to working in media, he spent more than a decade working in the Canadian government on foreign affairs, fisheries and resource-management issues.

Persons: Suman Bhattacharyya Suman Bhattacharyya Organizations: Journal

☆ Inside Netflix's growing M&A machine, who's leading it, and what insiders think the streamer could buy next
▼ + stars: | 2023-06-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

It then delved further into M&A to kickstart its games business. And the streamer hasn't completely abandoned its build-from-within strategy, as it also announced plans last fall to build its own gaming studio in Finland. He recently was elevated to the Lstaff, a group of 25 Netflix business heads who debate its biggest initiatives. (Netflix ended up doing a partnership in 2019 with that company, Studio Dragon, and its parent CJ ENM.) But leadership has been steadfast that Netflix's M&A mantra hasn't changed.

Persons: Here's, Reed Hastings, It's, it's, who's, what's, Roald Dahl, Dahl, Peter Rabbit, Spry, Harry Potter, execs, Spencer Wang, Michael Porter, Spencer Neumann, who'd, Neumann, Wang, Greg Peters, Ted Sarandos, Bela Bajaria, Scott Stuber, Mike Verdu, Jay MacDonald, Digiday, Ana Milicevic, Hastings, Sarandos, CJ ENM, Mario Organizations: Netflix, stoke, Paramount, Night School, Spry Fox, Disney, Warner Bros, DC Comics, Digital Capital Advisors, MLB, Surf League, Street Journal, Microsoft, Sparrow Advisers, MGM, Amazon, Mario Bros, Activision Blizzard, Epic Games, UBS Locations: Finland, New Jersey, Hollywood

☆ Apple's advertising business is expanding into new areas this year such as TV. Here are 14 behind-the-scenes Apple executives building its advertising empire.
▼ + stars: | 2023-03-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd. Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.

☆ Apple is searching for a head of ad sales as its streaming TV and sports ambitions grow
▼ + stars: | 2023-01-11 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple has a recruitment firm searching for a top TV and streaming executive to head up its ad sales. The search suggests the company may be considering an ad-supported tier for Apple TV+. Recruiters are quietly working on a search for a head of ad sales, according to a person familiar with conversations. This new executive search indicates that Apple has plans to create an ad tier for Apple TV+. An ad executive familiar with plans said Apple was negotiating a major beachfront presence this year.

☆ 3 ways entrepreneurs are using QR codes to connect with customers
▼ + stars: | 2022-12-22 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Kim Kardashian released an ad in December for her brand, Skkn by Kim, that included a QR code. Kardashian is one of many entrepreneurs using QR technology in their marketing strategies. Additionally, QR codes saw a resurgence in the pandemic, as businesses used them for contactless payment or instead of physical menus. Three small-business owners share how entrepreneurs can use QR codes to grow their brands. The pop-up included a collection of fashion, wellness, and home-goods items, each with a QR code that directed shoppers to the brand's Instagram account.

☆ 6 predictions for Apple's growing ad business in 2023 — from ads on Apple TV+ to building and buying adtech
▼ + stars: | 2022-12-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Its App Store search ad business is growing at a clip and Apple has begun pitching advertisers Major League Soccer ad packages. Here's what experts think Apple might have in store for its advertising business next year, from TV ads to further privacy interventions. Prediction 2: Ads will be placed on Apple TV+Apple's 10-year, $250 million-a-season deal to broadcast Major League Soccer on Apple TV will air its first game in February 2023. It could become the key entry point for advertisers looking to reach Apple users across its portfolio of apps and services. "Apple is about to find out how difficult it is to serve TV ads," he added, referring to its MLS telecasts.

☆ 'One of my top picks for next year': Why Evercore's Mark Mahaney still loves Netflix
▼ + stars: | 2022-12-20 | by ( Ganesh Rao | ) www.cnbc.com time to read: +2 min

Netflix is a "top pick" for next year, according to Evercore ISI, despite the streaming giant reportedly missing ad revenue targets. Netflix shares closed lower by over 8% on Thursday following a Digiday report that the company offered to return money to advertisers for missing viewership targets. Mark Mahaney, head of internet research at Evercore ISI, brushed aside the concerns, however, saying the long-term outlook for the company remained positive. Evercore ISI expects shares of Netflix to rise by more than 17% to $340 a share over the next 12 months. I think that benefits the incumbent, which is Netflix," Mahaney added.

☆ Stocks making the biggest moves midday: Netflix, Snap, Warner Bros. Discovery, AT&T, Novavax and more
▼ + stars: | 2022-12-15 | by ( Samantha Subin | ) www.cnbc.com time to read: +4 min

Netflix — Netflix tumbled more than 9% following a report from Digiday that said the streaming stock's early-stage advertising business is missing viewership targets. Verizon , AT&T — The communication technology stock added 1% after Morgan Stanely upgraded it to overweight from equal weight, saying its shares were attractive compared with historical levels. AT&T shares fell more than 2% following a separate downgrade from Morgan Stanley that cited the stock's recent outperformance. Madison Square Garden Entertainment — Shares rose more than 2% after Morgan Stanley upgraded the stock to equal weight from underweight. Lockheed Martin — Shares dropped 1.5% after Morgan Stanley downgraded the stock from overweight to equal weight, saying its outperformance should somewhat cool in 2023.

☆ Apple quietly hired a mobile advertising pioneer to build a new ad-buying platform, the latest sign of its growing advertising ambitions
▼ + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

He is tasked with building a demand-side platform for advertisers to automate their buying of Apple ads. Apple quietly hired mobile advertising veteran Vishal Gurbuxani last year to build what two sources familiar with the matter described as a demand-side platform. Insider reported Gurbuxani's hire earlier on Wednesday, as part of a list compiling the 13 key executives driving Apple's advertising business. Right now its roughly $5 billion-in-revenue and high-margin ads business largely consists of search ads sold within the App Store, as well as ads sold in its News and Stocks apps. Check out Insider's list of 13 key behind-the-scenes executives building Apple's advertising business.

☆ 13 behind-the-scenes executives leading Apple's $5 billion advertising division
▼ + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +10 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. It's been a big year for Apple's ad division. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A digital advertising veteran — having held senior roles at Yahoo, Quantcast, and Adobe — Teresi joined Apple in 2012 as vice president for its iAd division.

☆ 50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over, report says
▼ + stars: | 2022-11-23 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Half of Twitter's top 100 advertisers have stopped promoting on the platform, per Media Matters. Since 2020, those 50 companies have spent $2 billion on Twitter advertising. Coca-Cola, Kellogg's, and Meta are among those who have pulled their advertising budgets away from Twitter, according to Media Matters. The list of all 50 is available in Media Matters' report. Insider has reached out to all 50 companies for comment.

☆ The world's biggest ad buyer says advertising on Twitter is 'high-risk' amid surging fake accounts and hate speech
▼ + stars: | 2022-11-15 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

GroupM, an advertising giant, has dubbed Twitter "high-risk" for advertisers since Elon Musk's takeover. It cited resignations among key staff, the day after head of trust and safety Yoel Roth quit. Yoel Roth, Twitter's head of trust and safety, quit his job on Thursday after Musk's first meeting with staff. It was Yoel Roth who explained this was a small group of users repeatedly posting the slur, and easing some concerns — further suggesting his resignation was a turning point for advertisers. Twitter and GroupM did not immediately respond to a request for comment, sent outside normal working hours.

☆ Apple's ad business is quietly expanding into streaming ads and sponsorship, as it pitches $4 million packages for Major League Soccer
▼ + stars: | 2022-11-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Apple's advertising empire is extending into its Apple TV service. Apple's advertising empire is set to expand beyond the App Store when Apple TV begins broadcasting Major League Soccer for ten seasons beginning February 2023 — a global deal that is costing Apple $250 million per season. The next tier comes at $3 million and the last tier was described by one person familiar as more "a la carte," in which advertisers can cherry-pick a smaller number of specific placements. The Apple TV app will host an exclusive MLS streaming service, and Apple TV+ customers and MLS season ticket holders will be able to access it for free. Today, that business is mostly focused on search ads in the App Store, as well as ads within its News and Stocks apps.

☆ How newsletter startup Workweek plans to become the next Condé Nast — and sell chicken sandwiches
▼ + stars: | 2022-10-11 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

Workweek is a media company built around a roster of 21 newsletter writers. This summer, the operations team at the business-focused media startup Workweek began brainstorming the best way to open a chicken restaurant. Regardless of whether Workweek begins selling chicken or not, the project is already a success in its CEO Adam Ryan's eyes. "One of the things that we wanted to answer was, could we make 10 times more revenue per subscriber than the average media company?" Heading into 2023, Workweek plans to expand its talent roster and grow into new content verticals.

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