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6 mentions found


☆ Diddy and Diageo part ways in settlement of racism accusations
  + stars: | 2024-01-16 | by ( Micah Washington | ) www.cnbc.com   time to read: +2 min
Sean "Diddy" Combs and Diageo said Tuesday they have broken ties and settled the music mogul's accusations that the spirits giant neglected his vodka and tequila brands. Mr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits against Diageo with prejudice." Diageo and Combs added that they have "no ongoing business relationship, either with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns." In November, Diageo filed a letter aiming to prevent Combs from appearing in DeLeon tequila ads after the singer Cassie accused him of rape and abuse. Cassie and Combs settled the singer's lawsuit that month, only a day after she filed it.
Persons: Sean, Diddy Combs, Debra Kelly Ennis, Guy Smith, Diddy, Stone Rose, Combs, DeLeon, Cassie, Don Julio, Johnnie Walker Organizations: Diageo, Diageo North, Stone, Time Warner Center, New York Supreme, Combs, CNBC PRO Locations: Diageo North America, New York City, London, New York, Manhattan
☆ It's tougher out there, says Diageo North America's chief marketing officer; "Productivity is really important"
  + stars: | 2023-07-02 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
Link icon An image of a chain link. It symobilizes a website link url. Link icon An image of a chain link. LinkedIn Fliboard icon A stylized letter F. Flipboard Link icon An image of a chain link. LinkedIn Fliboard icon A stylized letter F. Flipboard Link icon An image of a chain link.
☆ Some advertisers are requiring their agencies to disclose when they use generative AI
  + stars: | 2023-06-17 | by ( Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +4 min
Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.
Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, —, Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America
☆ Diageo CEO Menezes to retire after nearly a decade in role
  + stars: | 2023-03-28 | by ( ) www.reuters.com   time to read: 1 min
March 28 (Reuters) - Diageo (DGE.L) said on Tuesday that Chief Executive Ivan Menezes will retire and leave the Johnnie Walker whisky maker at the end of June, after nearly a decade at the helm. Menezes will be replaced as CEO by Chief Operating Officer (COO) Debra Crew, who will also join the board, Diageo said in a statement. Crew, who took on the role of COO last October, was previously president of Diageo North America and Global Supply from 2020, the company said. Menezes joined Diageo after the merger of Guinness plc and Grand Metropolitan plc in 1997 and has held a number of senior positions in the business, Diageo said. Reporting by Yadarisa Shabong in Bengaluru; editing by Savio D'Souza and Jason NeelyOur Standards: The Thomson Reuters Trust Principles.
☆ Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times
  + stars: | 2022-11-27 | by ( Nat Ives | Sophie Kelly | Senior Vice President Of Whiskies At Diageo North America | ) www.wsj.com   time to read: +9 min
“There’s no such thing as a set forecast right now,” said Sophie Kelly, senior vice president of whiskies at Diageo North America, speaking at the same event. The firm, a unit of Interpublic Group of Cos.’ Mediabrands, cut its growth forecast for next year to 4.8% from an earlier prediction of 5.8% in June. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Airbnb Inc. slashed its advertising spending and invested in brand marketing, lessening its reliance on search-engine marketing. “We knew that people are changing their behavior,” said William White, Walmart’s chief marketing officer.
☆ How CMOs Are Marketing Through a Turbulent Economy
  + stars: | 2022-11-16 | by ( Megan Graham | Katie Deighton | ) www.wsj.com   time to read: +4 min
CVS Health Corp. has not pulled back on marketing so far, according to its chief marketing officer, Norman de Greve. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The Twitter conundrumExecutives also spoke about how they have been approaching Twitter as a marketing platform in the days since Elon Musk took ownership and some marketers began to flee. The company hasn’t been marketing on Twitter in the last quarter but will continue to evaluate it, she said. CVS’s Mr. de Greve similarly said the platform was not a significant marketing tool for the company even before Mr. Musk’s takeover.
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